Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.
Advertising on a ship for the Porsche Centre Oberer Zürichsee – Feusisberg
The Lake Zurich Navigation Company’s MS «Limmat» transports passengers to various destinations around Lake Zurich. Now, the Porsche Centre Oberer Zürichsee is using the ship to grab people’s attention, with an inflatable advertising panel featuring an eye-catching red Porsche and the company’s name on the railing bands around the entire ship.
Programmatically controlled raclette and fondue cheese sales
Cold weather puts people in the mood for raclette and fondue. The Coop Group Cooperative wanted to promote its raclette and fondue cheeses through a programmatic campaign. It was very important that these ads were only displayed when it was raining/snowing or when the sky was cloudy; the temperature had to be below 12°C. This precise weather targeting was supplemented by time targeting: the campaign was only displayed between 4 pm and 8 pm. The responsible agency, TWMedia, was able to apply these targeting options using its DSP (demand-side platform) Splicky.
The communications agency Farner has developed a poster and ad campaign for the play that alludes to the colors of the Zurich tram routes and has renamed public transport stops to «Bernhard Theater». Farner’s signs mimic regular public transport signage, but provide information about the play’s dates and location.
Seven months ago, Digitec launched the digitec GIFs as a supporting measure for its Community campaign. It drew inspiration from user comments and product ratings. This resulted in over 250 GIFs of phrases such as “hot stuff” or “crap”. Users can “stick” them wherever they like on social media.
But now they can parcel out praise and blame in the offline world as well. In Swiss cities, there are various poster sites with stickers waiting to be torn off. These are meant to encourage commuters in Zurich, Lucerne, Basel and Bern to share their opinions offline as well – by sticking their ratings on products. Oh, and stickers on posters have never been done before in Switzerland.
Galaxus, Switzerland’s largest online retailer, has based its winter campaign on the slogan ‘Anticipation is the greatest happiness’. Seventeen innovative images invite viewers to guess the gifts. While they initially see a wrapped gift, a second glance reveals what’s inside.
Once night falls, the light goes on and the present is revealed on the backlit posters – all thanks to an additional transparency print on the back. The analogue posters show a wrapped gift. By scanning a QR code on their phones, viewers can use augmented reality to see what’s inside. HangingDisplays with lenticular images show viewers on public transport the packaging or the contents of the gifts depending on the angle.
Galaxus features an ever-expanding range of products for almost every situation, from the commonplace to the completely unusual. And the biggest online department store in Switzerland proved it with a new campaign. More than 3,000 unique panel elements were individually designed for poster panels, screens and public transport formats. For APG|SGA, this meant that each concept had to be positioned or broadcast in exactly the right place, or the campaign would not work as designed. For the consulting team, logistics department and billposters at APG|SGA, this represented an extraordinary and unprecedented challenge in terms of scope.
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