Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.
IKEA promotion in the Zürich main station accompanied by a DOOH campaign
Life at home has never been so important. On Thursday, September 16, 2021, IKEA hosted the first global 24 hour festival. Renowned artists, designers, DJs and chefs transformed their homes into virtual stages and opened their doors to new experiences. At Zürich main station, the two Swiss artists @yaelanders and @tami_chopf transformed two white IKEA rooms into walk-in works of art within 12 hours with their colors and shapes.
Art Basel is an important event for the city of Basel and the entire region.
Since the owner of Ramstein Optik is very interested in art, he wanted to implement something extraordinary during Art Basel. The concocted project with artist Eddie Hara started just over a year ago. In addition to the numerous posters (various paintings & portraits of Eddie Hara) throughout the city of Basel, the so-called live paintings are also carried out by the artist. Therefore Eddie Hara painted on three days at various APG|SGA billboards live and in front of all the public on a neutral F4 poster already posted for this purpose. Guest of honor on site was the Indonesian ambassador.
Homegate drew innovative attention to the moving period by means of advertising on 2 special space implementations and the promotion space at Zürich main station.
5 years of IP Suisse and Denner as a cooperation that stands for high-quality and sustainably produced Swiss food. What is special here is that a complete design was made in which the interior was branded for IP Suisse and the exterior for Denner. Such an implementation with 2 customers as a cooperation has never been seen in the public transport sector before.
The Aargauische Kantonalbank has set itself the goal of using a lot of charm and OOH eye-catchers to mark its presence in Wohlen even more, in order to underline its position as a leader in the area. For this purpose, they have booked a high number of poster sites. At 2 locations, they have additionally realized a special implementation in the format F200 and F12. It is a 3D representation. It shows a location pin at the bottom right and the map with AKB's domicile in Wohlen.
Advertising on a ship for the Porsche Centre Oberer Zürichsee – Feusisberg
The Lake Zurich Navigation Company’s MS «Limmat» transports passengers to various destinations around Lake Zurich. Now, the Porsche Centre Oberer Zürichsee is using the ship to grab people’s attention, with an inflatable advertising panel featuring an eye-catching red Porsche and the company’s name on the railing bands around the entire ship.
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