Content: Innovate!

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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IKEA promotion in the Zürich main station accompanied by a DOOH campaign

2021

IKEA promotion in the Zürich main station accompanied by a DOOH campaign

Life at home has never been so important. On Thursday, September 16, 2021, IKEA hosted the first global 24 hour festival. Renowned artists, designers, DJs and chefs transformed their homes into virtual stages and opened their doors to new experiences. At Zürich main station, the two Swiss artists @yaelanders and @tami_chopf transformed two white IKEA rooms into walk-in works of art within 12 hours with their colors and shapes.

Documents

Details

Year: 2021
Product: Housing requirements
Industry: Establishment
Customer: IKEA
Provider: APG|SGA
Categories:
  • Interactivity
  • Special Effects
  • Special Builds
Implementations:
  • Promotion
  • DOOH
Agency:
  • Dentsu Switzerland AG
  • JEFF Zürich GmbH
Areas:
  • D-CH, F-CH, I-CH
  • Main station Zurich
Posting Period: Promo 16.09.2021 / DOOH week 36-37
Standard Formats:
  • Rail eBoard
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Ramstein Optik -
Art live painting

2021

Ramstein Optik -
Art live painting

Art Basel is an important event for the city of Basel and the entire region.

Since the owner of Ramstein Optik is very interested in art, he wanted to implement something extraordinary during Art Basel. The concocted project with artist Eddie Hara started just over a year ago. In addition to the numerous posters (various paintings & portraits of Eddie Hara) throughout the city of Basel, the so-called live paintings are also carried out by the artist. Therefore Eddie Hara painted on three days at various APG|SGA billboards live and in front of all the public on a neutral F4 poster already posted for this purpose. Guest of honor on site was the Indonesian ambassador.

Documents

Details

Year: 2021
Product: Ramstein Optik AG
Industry: Retail
Customer: Ramstein Optik AG
Provider: APG|SGA
Categories:
  • Special Builds
Implementations:
  • Live Art Painting
Areas:
  • City of Basel
Posting Period: Week 37-38
Standard Formats:
  • F4
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Moving time with Homegate

2021

Moving time with Homegate

Homegate drew innovative attention to the moving period by means of advertising on 2 special space implementations and the promotion space at Zürich main station.

Documents

Details

Year: 2021
Product: Homegate
Industry: Services
Customer: TX Markets
Provider: APG|SGA
Categories:
  • Interactivity
  • Special Effects
  • Special Builds
Implementations:
  • Sampling
  • Promotion
  • 2D / 3D
Agency:
  • mediatonic SA, Genève
  • Jost von Brandis, Hamburg
Suppliers:
  • WeAd+, Zürich
Areas:
  • Zurich
Posting Period: Week 36
Standard Formats:
  • F12
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FullWrap tram at Bernmobil

2021

FullWrap tram at Bernmobil

5 years of IP Suisse and Denner as a cooperation that stands for high-quality and sustainably produced Swiss food. What is special here is that a complete design was made in which the interior was branded for IP Suisse and the exterior for Denner. Such an implementation with 2 customers as a cooperation has never been seen in the public transport sector before.

Details

Year: 2021
Product: Cooperation
Industry: Retail
Customer: Denner - IP Suisse
Provider: APG|SGA
Categories:
  • Special Effects
Implementations:
  • Full Branding / Campaign Design
Agency:
  • JBW Media
Suppliers:
  • Scanwork
  • Remund
Areas:
  • Berne
Posting Period: 01.07. - 31.12.
Standard Formats:
  • tram total branding
  • Placemat
  • Floor decal
  • Streetcar ceiling
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AKB, charm campaign in Wohlen

2021

AKB, charm campaign in Wohlen

The Aargauische Kantonalbank has set itself the goal of using a lot of charm and OOH eye-catchers to mark its presence in Wohlen even more, in order to underline its position as a leader in the area. For this purpose, they have booked a high number of poster sites. At 2 locations, they have additionally realized a special implementation in the format F200 and F12. It is a 3D representation. It shows a location pin at the bottom right and the map with AKB's domicile in Wohlen.

Details

Year: 2021
Product: Branding
Industry: Finance
Customer: AKB Aargauische Kantonalbank
Provider: APG|SGA
Categories:
  • Special Effects
Implementations:
  • 2D / 3D
Agency:
  • L'Altro Design, Zollikon
Suppliers:
  • Wagner Schriften AG
Areas:
  • Wohlen AG
Posting Period: Week 33-39
Standard Formats:
  • F12
  • F200
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Advertising on a ship for the Porsche Centre Oberer Zürichsee – Feusisberg

2021

Advertising on a ship for the Porsche Centre Oberer Zürichsee – Feusisberg

The Lake Zurich Navigation Company’s MS «Limmat» transports passengers to various destinations around Lake Zurich. Now, the Porsche Centre Oberer Zürichsee is using the ship to grab people’s attention, with an inflatable advertising panel featuring an eye-catching red Porsche and the company’s name on the railing bands around the entire ship.

Documents

Details

Year: 2021
Product: Porsche
Industry: Car market
Customer: Porsche Zentrum Oberer Zürichsee - Feusisberg
Provider: APG|SGA
Categories:
  • Plannig of Media
  • Use of Media
  • Special Builds
Implementations:
  • 360°
  • 2D / 3D
  • Inflatable
Agency:
  • Briedl Partner AG, Wollerau
Suppliers:
  • Huonder + Elmer AG, Samstagern
Areas:
  • Scheduled ship lake Zurich
Posting Period: May/June
Standard Formats:
  • Railings