Content: Innovate!

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Schoolchildren in Bern design natural EGK posters

2022

Schoolchildren in Bern design natural EGK posters

This was a very special kind of school excursion: On June 23, the students of a class at the Rüti elementary school in Ostermundigen were allowed to design two APG|SGA poster panels according to the motto of the EGK message "Nature - My Medicine". With dried leaves and blossoms, paint made from earth, pens, and spray adhesive, two billboards were created as Switzerland has probably never seen them before.

Documents

Details

Year: 2022
Product: Complementary medicine
Industry: Insurance
Customer: EGK Privatversicherungen AG
Provider: APG|SGA
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • Collage with natural materials
Agency:
  • Strategic Poster
Suppliers:
  • -----
Areas:
  • D-CH
Posting Period: Week 25
Standard Formats:
  • F12
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Attractively presenting waste disposal using 3D effect

2022

Attractively presenting waste disposal using 3D effect

 The implementation of Vögele Recycling uses a 3D effect to advertise waste disposal. The motif in the background makes the dumpster stand out as an eye-catcher and thus ensures the attention of passers-by. For a guaranteed striking implementation, three 7m2 F24 surfaces were placed at the best location in Chur.

Details

Year: 2022
Product: Dumpster service
Industry: Construction, Industry, Institutions
Customer: Vögele Recycling AG
Provider: APG|SGA
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • 2D / 3D
Agency:
  • skipp communications AG
Suppliers:
  • Jörimann Stahl Bonaduz
Areas:
  • City of Chur
Posting Period: Week 22-25
Standard Formats:
  • F24
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IKEA promotion in the Zürich main station accompanied by a DOOH campaign

2021

IKEA promotion in the Zürich main station accompanied by a DOOH campaign

Life at home has never been so important. On Thursday, September 16, 2021, IKEA hosted the first global 24 hour festival. Renowned artists, designers, DJs and chefs transformed their homes into virtual stages and opened their doors to new experiences. At Zürich main station, the two Swiss artists @yaelanders and @tami_chopf transformed two white IKEA rooms into walk-in works of art within 12 hours with their colors and shapes.

Documents

Details

Year: 2021
Product: Housing requirements
Industry: Establishment
Customer: IKEA
Provider: APG|SGA
Categories:
  • Interactivity
  • Special Effects
  • Special Builds
Implementations:
  • Promotion
  • DOOH
Agency:
  • Dentsu Switzerland AG
  • JEFF Zürich GmbH
Areas:
  • D-CH, F-CH, I-CH
  • Main station Zurich
Posting Period: Promo 16.09.2021 / DOOH week 36-37
Standard Formats:
  • Rail eBoard
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Ramstein Optik -
Art live painting

2021

Ramstein Optik -
Art live painting

Art Basel is an important event for the city of Basel and the entire region.

Since the owner of Ramstein Optik is very interested in art, he wanted to implement something extraordinary during Art Basel. The concocted project with artist Eddie Hara started just over a year ago. In addition to the numerous posters (various paintings & portraits of Eddie Hara) throughout the city of Basel, the so-called live paintings are also carried out by the artist. Therefore Eddie Hara painted on three days at various APG|SGA billboards live and in front of all the public on a neutral F4 poster already posted for this purpose. Guest of honor on site was the Indonesian ambassador.

Documents

Details

Year: 2021
Product: Ramstein Optik AG
Industry: Retail
Customer: Ramstein Optik AG
Provider: APG|SGA
Categories:
  • Special Builds
Implementations:
  • Live Art Painting
Areas:
  • City of Basel
Posting Period: Week 37-38
Standard Formats:
  • F4
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Moving time with Homegate

2021

Moving time with Homegate

Homegate drew innovative attention to the moving period by means of advertising on 2 special space implementations and the promotion space at Zürich main station.

Documents

Details

Year: 2021
Product: Homegate
Industry: Services
Customer: TX Markets
Provider: APG|SGA
Categories:
  • Interactivity
  • Special Effects
  • Special Builds
Implementations:
  • Sampling
  • Promotion
  • 2D / 3D
Agency:
  • mediatonic SA, Genève
  • Jost von Brandis, Hamburg
Suppliers:
  • WeAd+, Zürich
Areas:
  • Zurich
Posting Period: Week 36
Standard Formats:
  • F12
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FullWrap tram at Bernmobil

2021

FullWrap tram at Bernmobil

5 years of IP Suisse and Denner as a cooperation that stands for high-quality and sustainably produced Swiss food. What is special here is that a complete design was made in which the interior was branded for IP Suisse and the exterior for Denner. Such an implementation with 2 customers as a cooperation has never been seen in the public transport sector before.

Details

Year: 2021
Product: Cooperation
Industry: Retail
Customer: Denner - IP Suisse
Provider: APG|SGA
Categories:
  • Special Effects
Implementations:
  • Full Branding / Campaign Design
Agency:
  • JBW Media
Suppliers:
  • Scanwork
  • Remund
Areas:
  • Berne
Posting Period: 01.07. - 31.12.
Standard Formats:
  • tram total branding
  • Placemat
  • Floor decal
  • Streetcar ceiling