Content: PPI-Tool

Best of Poster Performance Index (PPI) 2015–2019


Be inspired by effective poster campaigns.

Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (PPI 2020).

Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.

Top 10 campaigns of "all"
2015—2019 (in randomized order)
Survey criterion: Recall

Migros_Mania Hasenpromo (POS) (2016)

Visilab SA Offre automne (2018)

Migros-Genossenschafts-Bund XMas Wichtel (2017)

Migros_Mania SuisseMania (2015)

Migros_Aus der Region Aus der Region (2016)

Migros-Genossenschafts-Bund Von uns. Von hier. (2017)

Salt Mobile SA Auflösung Salt (2015)

Coop Genossenschaft Bee happy (2019)

Coop Genossenschaft Verkaufsförderung (2019)

Migros_Mega MegaWin EM (2016)