Content: PPI-Tool

Best of Poster Performance Index (PPI) 2016–2021


Be inspired by effective poster campaigns.

Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (PPI 2022).

Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.

Top 10 campaigns of "all"
2016—2021 (in randomized order)
Survey criterion: Recall

Migros-Genossenschafts-Bund Aus der Region (2016)

Migros-Genossenschafts-Bund Hasenpromo (2016)

Sunrise Communications AG We is more (Federer) (2020)

Digitec Galaxus AG Galaxus - ...du hast das Leben (2021)

Coop Genossenschaft Bee Happy (2019)

Coop Genossenschaft Let it snow (2021)

Visilab SA Rabatt-Alter - Russi (2018)

Migros-Genossenschafts-Bund Von uns. Von hier. (2017)

Coop Genossenschaft TSCHTSCH (2021)

Migros-Genossenschafts-Bund Xmas Wichtel (2017)