Poster of the Year 2020 – Galaxus Generativ

Our campaign shows our customers’ purchasing behaviour by region, allowing us to compare regional shopping habits. It appears across 4,001 posters, 579 eBoards and ePanels, 6,389 hanging displays and 245 advertisements in the press. All the designs are unique – computer generated one-offs. Each one was specially created to appear in a specific location.

Galaxus Generativ
Customer galaxus.ch
Creative agency Digitec Galaxus AG (in-house)
Media agency Digitec Galaxus AG (in-house)
Design Daniel Kobi, Severin Keller, Sven Mathis
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), HangingDisplay, eBoard 16:9, ePanel 9:16

Commercial National Gold 2020 – «Galaxus Generativ»

Our campaign shows our customers’ purchasing behaviour by region, allowing us to compare regional shopping habits. It appears across 4,001 posters, 579 eBoards and ePanels, 6,389 hanging displays and 245 advertisements in the press. All the designs are unique – computer generated one-offs. Each one was specially created to appear in a specific location.

Galaxus Generativ
Customer galaxus.ch
Creative agency Digitec Galaxus AG (in-house)
Media agency Digitec Galaxus AG (in-house)
Design Daniel Kobi, Severin Keller, Sven Mathis
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), HangingDisplay, eBoard 16:9, ePanel 9:16

Laudatio

Commercial National Silver 2020 – «Zoo Basel Imagekampagne von A bis Zoo»

In a few years, Basel Zoo will celebrate its 125th anniversary. Today, the institution continues to hold a special place in the public’s heart. However, striking a balance between nature conservation and animal protection also presents many new challenges for the zoo.
The concept: use a range of designs characteristic to the zoo to give the organisation a more original brand positioning.

Zoo Basel Imagekampagne von A bis Zoo
Customer Zoo Basel
Creative agency jjsscc.ch Basel
Media agency jjsscc.ch Basel
Design jjsscc.ch Silvana Conzelmann, Jean Jacques Schaffner
Text jjsscc.ch Basel
Format F12 (268,5 x 128 cm), F4 (89,5 x 128 cm)

Commercial National Bronze 2020 – digitec Community «Wunsch»

It’s the time of year for over-the-top, glitzy Christmas posters, but digitec takes an even more deadpan approach than usual and once again turns to the digitec website for content. The campaign is designed to see people through the festive season. Instead of using the digitec community’s product ratings, technical questions or discussions about specific products, the campaign curated their hopes and wishes.

digitec Community «Wunsch»
Customer digitec.ch
Creative agency Digitec Galaxus AG (InHouse)
Media agency Digitec Galaxus AG (InHouse)
Design Barbara Schuler, Alessandro Thüler, Julian Stauffer
Format F200 (116,5 x 170 cm)

Commercial National Nomination 2020 – UBS «Renditeliegenschafts-finanzierung»

The goal of Publicis’s “Renditeliegenschaftsfinanzierung” headline campaign is to show how easy it really is to find financing for investment property with UBS.

UBS «Renditeliegenschaftsfinanzierung»
Customer UBS Switzerland AG
Creative agency Publicis Zürich
Media agency Publicis Media
Creative Direction Jan Kempter, Peter Brönnimann
Art Direction / Design Andrea Klainguti, Mathias Kröbl
Text Jan Kempter, Peter Brönnimann
Format F12 (268,5 x 128 cm)

Commercial National Nomination 2020 – digitec Community «Corona Edit»

A classic community campaign was the original plan, and then the coronavirus arrived, giving us more time to engage with the digitec community. It became clear fairly quickly that the campaign should relate to the reality of life for our customers. In some cases there were even comments and ratings that directly referenced the pandemic. Other content was collected long before lockdown, and it only became really interesting when seen in the new context.

digitec Community «Corona Edit»
Customer digitec.ch
Creative agency Digitec Galaxus AG (InHouse)
Media agency Digitec Galaxus AG (InHouse)
Design Daniel Kobi, Julian Stauffer, Alessandro Thüler und Clemence Censi
Text The digitec Community
Photo Thomas Kunz
Format F200 (116,5 x 170 cm)

Commercial National Nomination 2020 – SBB: Vereinbarkeit von Familie und Beruf

SBB recognises valuable professional skills in parents. The company has various initiatives that aim to improve the balance between family and professional life. One programme offers support and training opportunities so that parents can return to work with good future prospects. This campaign supports these initiatives.

SBB: Vereinbarkeit von Familie und Beruf
Customer Schweizerische Bundesbahnen AG (SBB)
Creative agenncy Farner Consulting AG
Media agency Farner Consulting AG
Design Farner Consulting AG (Philipp Skrabal, Bruce Roberts, Mathias Kröbl)
Text Farner Consulting AG (Martin Fuchs)
Paintings Painted by the children of SBB employees
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Commercial Local and Regional Gold 2020 – Kein Tier im Visier 2 – Jagdgesetz-Kampagne

This is the next instalment of the Hiltl campaign “Kein Tier im Visier”, which won the 2019 Poster of the Year. The three new poster designs – wolf, lynx and ibex – were launched before the vote on new Swiss hunting legislation and were supported by wildlife conservation organisations such as WWF. The outcome: another bull’s eye for Hiltl, and not just with dyed-in-the-wool vegetarians.

Kein Tier im Visier 2 – Jagdgesetz-Kampagne
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Mario Moosbrugger (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Markus Ruf
Image editing Mario Moosbrugger
Format BigPoster, F12 (268,5 x 128 cm)

Laudatio

Commercial Local and Regional Silver 2020 – Field

Countless Swiss farmers ensure that 300,000 hungry customers enjoy top-quality burgers and fries every day. McDonald’s Switzerland shows that even an internationally renowned brand can have local roots.

Field
Customer McDonald‘s Schweiz
Creative agency TBWA\Zürich
Media agency OMD
Design Isabelle Benz, Angelo Sciullo
Text Lisa Bolte, Manuel Wenzel, Tizian Walti
Photo Patrick Rohner
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Commercial Local and Regional Bronze 2020 – Hiltl macht dich zum Chefkoch

During the coronavirus lockdown in spring 2020, Hiltl chefs livestreamed direct into people’s kitchens across Switzerland, allowing followers to cook along with them live and create Hiltl specialities at home. The creatives at Ruf Lanz were also quick off the mark, creating three poster designs that grabbed attention with their chef’s hat lookalikes.

Hiltl macht dich zum Chefkoch
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (AD), Mario Moosbrugger (AD), Markus Ruf (CD)
Text Markus Ruf
Photo Mario Moosbrugger
Format F200 (116,5 x 170 cm)

Commercial Local and Regional Nomination 2020 – Erneute Erinnerung an die Wurzeln

Hiltl holds the Guinness World Record for oldest vegetarian restaurant in the world. In 2020 the restaurant’s creative agency, Ruf Lanz, looked back on Hiltl’s beginnings in 1898 when being vegetarian was still considered quirky and odd. The campaign comprised seven different designs.

Erneute Erinnerung an die Wurzeln
Customer Hiltl, Zürich
Creative agency Ruf Lanz, Zürich
Design Mario Moosbrugger (AD), Markus Ruf (CD)
Text Markus Ruf
Format F200 (116,5 x 170 cm)

Commercial Local and Regional Nomination 2020 – SymbioPro Caps

Biomed launched SymbioPro Caps, a capsule probiotic to prevent stomach upsets on the go. Instead of showing people clutching their stomachs with scrunched-up faces, TBWA\Zürich took a more unconventional route and used the familiar intestinal shape to depict small snippets from everyday life with bold imagery.

SymbioPro Caps
Customer Biomed AG
Creative agency TBWA\Zürich
Media agency Konnex – Agentur für Medien-Kommunikation AG
Design Bettina Klossner, Isabelle Benz, Angelo Sciullo
Text Tizian Walti, Manuel Wenzel, Lisa Bolte
Photo Fabian Gassner
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Commercial Local and Regional Nomination 2020 – The Fine Art of Drinking. Al Mulinetto.

The Al Mulinetto winery in Ticino has been working with artists to create its communications for many years now. It gives the phrase “fine art” a double meaning – the art itself and the fine art of drinking wine.

The Fine Art of Drinking. Al Mulinetto.
Customer Cantina Al Mulinetto
Creative agency Farner
Media agency Farner
Design Pascal Cloetta, Fabian Bertschinger
Text Markus Gut, Fabian Bertschinger
Format F4 (89,5 x 128 cm)

Commercial Local and Regional Nomination 2020 – Black&Blaze macht den Unterschied.

Zurich-based roast house Black&Blaze roasts premium coffee using selected, fair-trade, organic coffee beans. Drinking Black&Blaze coffee gives you a superboost and energy for the whole day. You can race through simple tasks in a flash. Black&Blaze coffee is what makes the difference.

Black&Blaze macht den Unterschied.
Customer Black&Blaze Coffee AG
Creative agency Inhalt und Form Werbeagentur LSA
Media agency VBZ Media
Design Karin Estermann, Paul Labun, Govinda Schmid, Gianin Walter
Text Yannick Lippuner, David Hugentobler
Format F4 (89,5 x 128 cm), tram hanging display

Commercial Local and Regional Nomination 2020 – Kunstrahmen

Every coat painted by Orani Malersysteme is painted by an expert who has perfected their craft and turned it into a fine art. By hanging an empty antique frame on a painted wall, the paintwork itself becomes the artwork.

Kunstrahmen
Customer orani Malersysteme
Creative agency SibeSiech
Design Hekuran Avdili
Text Balz Chen
Photo Stephanie Wencek
Format F12 (268,5 x 128 cm)

Public Service Gold 2020 – Nur Tiere dürfen wegschauen

Animals are the only ones that can turn a blind eye to animal cruelty. After all, they cannot stand up for their own rights, so they rely on people to take action. The awareness campaign for Stiftung Tier im Recht addresses this subject in a powerful way. The poster’s subjects may be looking away, but viewers certainly won’t be. The campaign comprises five designs.

Nur Tiere dürfen wegschauen
Customer Stiftung für das Tier im Recht, Zürich
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Christian Stüdi, Markus Ruf
Image editing Michèle Aschmann
Format F200 (116,5 x 170 cm)

Laudatio

Public Service Silver 2020 – Jugendsession «Politik braucht mehr…»

This year’s campaign for the Youth Session aims to fly the flag for diversity in the Swiss parliament in Bern and encourage participation.

Jugendsession «Politik braucht mehr…»
Customer SAJV / Jugendsession
Creative agency Publicis Zürich
Media agentur Publicis Media
Creative Direction / Art Direction Jan Kempter, Sandy Pfuhl
Design Nicole Waldis, Hannah Zuettel, Dara Stacher
Text Yannick Schaller
Photo Matteo Attanasio (Prodigious Zürich)
Format F200 (116,5 x 170 cm)

Public Service Bronze 2020 – In sich gekehrte Matrjoschkas

Communicating with the outside world can be hard for people with autism. They can often shut themselves off and retreat into themselves, and they need other people to understand this. The awareness campaign for Autismus Forum Schweiz addresses this by turning a concept on its head with striking results. Four designs were lovingly created for this campaign.

In sich gekehrte Matrjoschkas
Customer Autismus Forum Schweiz, Adliswil
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Markus Ruf
Illustration/CGI Carioca Studio @ Visualeyes International
Format BigPoster, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Public Service Nomination 2020 – Kleider machen keine Leute

The Salvation Army’s Christmas campaign is devoted entirely to the subject of loneliness – a common issue that now affects one in three Swiss people. The most effective treatment for loneliness is for others to make time for the lonely with a sympathetic ear and an open heart.

Kleider machen keine Leute
Customer Heilsarmee Schweiz
Creative agency Spinas Civil Voices
Media agency Spinas Civil Voices
Design Steph Huwiler
Text Matthias Freuler
Photo Simon Opladen
Format eBoard 16:9, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Public Service Nomination 2020 – Nächstenliebe in Zeiten von Corona

The Salvation Army’s campaign featuring two characters who ‘share’ a head wasn’t necessarily meant to have a follow-up, but since the image was no longer relevant in the age of social distancing, it was quickly adapted for Covid.

Nächstenliebe in Zeiten von Corona
Customer Heilsarmee Schweiz
Creative agency Spinas Civil Voices
Media agency Spinas Civil Voices
Design Steph Huwiler
Text Matthias Freuler
Photo Simon Opladen
Format F12 (268,5 x 128 cm), F24 (268,5 x 256 cm)

Public Service Nomination 2020 – Give Children a Hand Spendenkampagne

Give Children a Hand gives children with physical disabilities access to state-of-the-art prosthetic hands. The donation campaign skilfully uses the new Swiss banknotes and their defining motif – hands – to show how donations are turned into new hands for kids. A design was created for each denomination of banknote.

Give Children a Hand Spendenkampagne
Customer Give Children a Hand Foundation, Düdingen
Creative agency Ruf Lanz, Zürich
Design Markus Ruf (CD), Danielle Lanz (CD), Mario Moosbrugger (AD), Isabelle Hauser (AD)
Text Markus Ruf, Christian Stüdi
Format BigPoster, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Public Service Nomination 2020 – VBZ Zurich Pride

Zurich Pride, Switzerland’s biggest queer event, was scheduled to take place on 20 June 2020, but unfortunately it had to be called off because of the coronavirus. Instead, VBZ decided to bring the usual Zurich Pride colours to the streets in its own way, for a tolerant, open and colourful Zurich.

VBZ Zurich Pride
Customer Verkehrsbetriebe Zürich VBZ
Creative agency Ruf Lanz, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD)
Text Markus Ruf, Mario Moosbrugger
Illustration Isabelle Hauser
Format F4 (89,5 x 128 cm)

Culture Gold 2020 – TOBS Kampagne 2020

Advertisements for plays and operas. The posters, which appeared in two languages in some places, were displayed in host venues and around Biel, Solothurn and their surrounding areas. The modular typographical system allows venue names and text in different languages to be inserted and added to as needed. The motifs relate to the play in question and are fixed.

TOBS Kampagne 2020
Customer TOBS Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG
Design Stephan Bundi
Format F4 (89,5 x 128 cm)

Laudatio

Culture Silver 2020 – Die ÖV Kampagne vom Bernhard Theater

Renowned Swiss author Franz Hohler has penned a new play called “ÖV”, which stands for “public transport” in German. The piece is about and is set on public transport.  The posters were designed to look like full-scale Zurich VBZ bus stops and were displayed at stops, creating a new “ÖV” stop: Bernhard Theater.

Die ÖV Kampagne vom Bernhard Theater
Customer Bernhard Theater Zürich
Creative agency Farner
Design Fabian Bertschinger
Text Markus Gut
Format F4 (89,5 x 128 cm)

Culture Bronze 2020 – 55. Solothurner Filmtage

“Ort der Begegnung und des Austausches” (a place for meeting and exchanging ideas) was the chosen advertising slogan for the 55th Solothurn Film Festival. The key words “Begegnung” and “Austausch” were represented with abstract graphics and combined with film stills.

55. Solothurner Filmtage
Customer Solothurner Filmtage
Creative agency Raffinerie AG für Gestaltung
Design Raffinerie AG für Gestaltung
Text Design for Solothurn Film Festival, three different motifs, one for each national language (German, French and Italian)
Format F4 (89,5 x 128 cm)

Culture Nomination 2020 – Saison Dez 2019–März 2020

The new logo for Tanzhaus Zurich is choreographed around the concepts of time, perspective, space (e.g. a background image) and colour. Its shape echoes the new building’s trapezoidal entrances. The interplay of elements creates unique moments for different communication media.

Saison Dez 2019–März 2020
Customer Tanzhaus Zürich
Creative agency Studio Nicolas Schaltegger
Design Studio Nicolas Schaltegger
Photo Yoshiko Kusano
Format F4 (89,5 x 128 cm)

Culture Nomination 2020 – Museum für Gestaltung Zürich – Total Space

This commission included designing the advertising material and the exhibition graphics, so the hand serves as a waymarker in the exhibition and as an advertising motif on posters and flyers. The hand was also filmed for use in digital ads that could be played on screens in the exhibition and on ePanels from APG|SGA.

Museum für Gestaltung Zürich – Total Space
Customer Museum für Gestaltung Zürich
Creative agency Tristesse
Media agency Tristesse
Design Tristesse
Format F4 (89,5 x 128 cm)

Culture Nomination 2020 – Wild Thing – Modeszene Schweiz

This campaign advertises an exhibition about the Swiss fashion scene. It was designed to spotlight the designer clothing: the mannequin (silver on white) is barely visible depending on the lighting conditions, making the bright red slogan stand out.

Wild Thing – Modeszene Schweiz
Customer Museum für Gestaltung Zürich
Media agentcy Anna Haas
Design Anna Haas
Format F4 (89,5 x 128 cm)

Out of Home Innovations Gold 2020 – Die VBZ Haltestelle «Bernhard Theater»

Renowned Swiss author Franz Hohler has penned a new play called “ÖV”, which stands for “public transport” in German. The piece is about and is set on public transport. For this innovative campaign, a real VBZ tram stop displaying details of the play was constructed right in front of Bernhard Theater on the renowned Sechseläutenplatz.

Die VBZ Haltestelle «Bernhard Theater»
Customer Bernhard Theater Zürich
Creative agency Farner
Media agency VBZ
Design Fabian Bertschinger/VBZ
Text Markus Gut
Format Promotion / VBZ information boards

Laudatio

Out of Home Innovations Silver 2020 – Für fast jede*n eine Überraschung

The best thing about giving presents is the moment of curiosity about what lies underneath the wrapping paper. This Christmas campaign’s 17 designs, containing no text or gift tags, gives viewers a taste of this anticipation.  Only when they take another look is all revealed. The present inside only shines through when it gets dark as the campaign appears on backlit posters.

Für fast jede*n eine Überraschung
Customer Galaxus
Creative agency Digitec Galaxus AG (InHouse)
Media agency Digitec Galaxus AG (InHouse)
Design Sven Mathis, Daniel Kobi, Clémence Censi
Photo Cathrin Schön, Styling: Jeannette Blättler
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Out of Home Innovations Bronze 2020 – digitec Sticker

From late November, passers-by could find around 200 stickers on F200 posters at six locations in five Swiss cities. The stickers featured the best of the digitec community comments with rating stars and could be removed from the posters to take away.

digitec Sticker
Customer digitec.ch
Creative agency Digitec Galaxus AG (InHouse)
Media agency Digitec Galaxus AG (InHouse)
Design Julian Stauffer, Barbara Schuler
Text Die digitec Community
Format F200 (116,5 x 170 cm)

Digital Out of Home Gold 2020 – Corona-Risikoländer

The task: To raise awareness about the requirement on those returning to the Canton of Zurich from countries with a high risk of Covid infection to report to authorities and quarantine in summer 2020. The solution: Striking text images for each high-risk country. Dots over the i’s symbolise the coronavirus and show very clearly how the virus can spread. It gets the health messaging spot on with creativity.

Corona-Risikoländer
Customer Gesundheitsdirektion Kanton Zürich
Creative agency Ruf Lanz, Zürich
Media agency ZipMedia, Zürich
Design Danielle Lanz (CD), Markus Ruf (CD), Mario Moosbrugger (AD)
Text Markus Ruf
Animation RoDo Works Zürich, Gregor Szabo, Roger Koller
Format eBoard 16:9, ePanel 9:16

Laudatio

Digital Out of Home Silver 2020 – Die Kunst, alles richtig zu verbinden.

Build Smart is the new platform for smart, networked building technologies. These experts are masters in the art of connecting everything perfectly, a fact that this launch campaign celebrates brilliantly. It takes four iconic architectural pieces and shows them being connected in a dot-to-dot style. It’s a pleasure working with such clever communications.

Die Kunst, alles richtig zu verbinden.
Customer Build Smart by Otto Fischer, Zürich
Creative agency Ruf Lanz, Zürich
Design Catherine Martin (AD), Markus Ruf (CD)
Text Markus Ruf
Animation & Illustration RoDo Works Zürich, Gregor Szabo, Roger Koller
Format eBoard 16:9, ePanel 9:16

Digital Out of Home Bronze 2020 – Theater Basel, Metamorphosen

Portraits of 11 actors cut into 11 strips that appear to form random combinations and thereby create new portraits of gods and goddesses, humans, heroes and heroines, monsters, nymphs and muses. Metamorphoses.

Theater Basel, Metamorphosen
Customer Theater Basel
Creative agency Claudiabasel GmbH
Media agency Claudiabasel GmbH
Design Jiri Oplatek
Text Theater Basel
Production Antú Romero Nunes / theater-basel.ch
Video Christian Knörr
Format ePanel 9:16

Digital Out of Home Nomination 2020 – Vergessen

Dementia frequently presents major challenges for those affected and their loved ones. In Switzerland alone, around 130,000 people have been diagnosed with dementia. This nationwide trilingual campaign aims to highlight the many different aspects of this disease.

Vergessen
Customer Alzheimer Schweiz
Creative agency KARGO Kommunikation
Format ePanel 9:16