18 Swiss poster awards have been presented among the 34 nominated campaigns. The campaign «Galaxus Generativ» of galaxus.ch also wins the «Poster of the Year 2020» award.
Watch the video of the winning campaigns here. Congratulations!
Our campaign shows our customers’ purchasing behaviour by region, allowing us to compare regional shopping habits. It appears across 4,001 posters, 579 eBoards and ePanels, 6,389 hanging displays and 245 advertisements in the press. All the designs are unique – computer generated one-offs. Each one was specially created to appear in a specific location.
Galaxus Generativ Customer galaxus.ch Creative agency Digitec Galaxus AG (in-house) Media agency Digitec Galaxus AG (in-house) Design Daniel Kobi, Severin Keller, Sven Mathis Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), HangingDisplay, eBoard 16:9, ePanel 9:16
Commercial National Gold 2020 – «Galaxus Generativ»
Our campaign shows our customers’ purchasing behaviour by region, allowing us to compare regional shopping habits. It appears across 4,001 posters, 579 eBoards and ePanels, 6,389 hanging displays and 245 advertisements in the press. All the designs are unique – computer generated one-offs. Each one was specially created to appear in a specific location.
Galaxus Generativ Customer galaxus.ch Creative agency Digitec Galaxus AG (in-house) Media agency Digitec Galaxus AG (in-house) Design Daniel Kobi, Severin Keller, Sven Mathis Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), HangingDisplay, eBoard 16:9, ePanel 9:16
Commercial National Silver 2020 – «Zoo Basel Imagekampagne von A bis Zoo»
In a few years, Basel Zoo will celebrate its 125th anniversary. Today, the institution continues to hold a special place in the public’s heart. However, striking a balance between nature conservation and animal protection also presents many new challenges for the zoo.
The concept: use a range of designs characteristic to the zoo to give the organisation a more original brand positioning.
Zoo Basel Imagekampagne von A bis Zoo Customer Zoo Basel Creative agency jjsscc.ch Basel Media agency jjsscc.ch Basel Design jjsscc.ch Silvana Conzelmann, Jean Jacques Schaffner Text jjsscc.ch Basel Format F12 (268,5 x 128 cm), F4 (89,5 x 128 cm)
Commercial National Bronze 2020 – digitec Community «Wunsch»
It’s the time of year for over-the-top, glitzy Christmas posters, but digitec takes an even more deadpan approach than usual and once again turns to the digitec website for content. The campaign is designed to see people through the festive season. Instead of using the digitec community’s product ratings, technical questions or discussions about specific products, the campaign curated their hopes and wishes.
digitec Community «Wunsch» Customer digitec.ch Creative agency Digitec Galaxus AG (InHouse) Media agency Digitec Galaxus AG (InHouse) Design Barbara Schuler, Alessandro Thüler, Julian Stauffer Format F200 (116,5 x 170 cm)
Commercial National Nomination 2020 – UBS «Renditeliegenschafts-finanzierung»
The goal of Publicis’s “Renditeliegenschaftsfinanzierung” headline campaign is to show how easy it really is to find financing for investment property with UBS.
UBS «Renditeliegenschaftsfinanzierung» Customer UBS Switzerland AG Creative agency Publicis Zürich Media agency Publicis Media Creative Direction Jan Kempter, Peter Brönnimann Art Direction / Design Andrea Klainguti, Mathias Kröbl Text Jan Kempter, Peter Brönnimann Format F12 (268,5 x 128 cm)
Commercial National Nomination 2020 – digitec Community «Corona Edit»
A classic community campaign was the original plan, and then the coronavirus arrived, giving us more time to engage with the digitec community. It became clear fairly quickly that the campaign should relate to the reality of life for our customers. In some cases there were even comments and ratings that directly referenced the pandemic. Other content was collected long before lockdown, and it only became really interesting when seen in the new context.
digitec Community «Corona Edit» Customer digitec.ch Creative agency Digitec Galaxus AG (InHouse) Media agency Digitec Galaxus AG (InHouse) Design Daniel Kobi, Julian Stauffer, Alessandro Thüler und Clemence Censi Text The digitec Community Photo Thomas Kunz Format F200 (116,5 x 170 cm)
Commercial National Nomination 2020 – SBB: Vereinbarkeit von Familie und Beruf
SBB recognises valuable professional skills in parents. The company has various initiatives that aim to improve the balance between family and professional life. One programme offers support and training opportunities so that parents can return to work with good future prospects. This campaign supports these initiatives.
SBB: Vereinbarkeit von Familie und Beruf Customer Schweizerische Bundesbahnen AG (SBB) Creative agenncy Farner Consulting AG Media agency Farner Consulting AG Design Farner Consulting AG (Philipp Skrabal, Bruce Roberts, Mathias Kröbl) Text Farner Consulting AG (Martin Fuchs) Paintings Painted by the children of SBB employees Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Commercial Local and Regional Gold 2020 – Kein Tier im Visier 2 – Jagdgesetz-Kampagne
This is the next instalment of the Hiltl campaign “Kein Tier im Visier”, which won the 2019 Poster of the Year. The three new poster designs – wolf, lynx and ibex – were launched before the vote on new Swiss hunting legislation and were supported by wildlife conservation organisations such as WWF. The outcome: another bull’s eye for Hiltl, and not just with dyed-in-the-wool vegetarians.
Kein Tier im Visier 2 – Jagdgesetz-Kampagne Customer Hiltl, Zürich Creative agency Ruf Lanz, Zürich Design Mario Moosbrugger (AD), Danielle Lanz (CD), Markus Ruf (CD) Text Markus Ruf Image editing Mario Moosbrugger Format BigPoster, F12 (268,5 x 128 cm)
Countless Swiss farmers ensure that 300,000 hungry customers enjoy top-quality burgers and fries every day. McDonald’s Switzerland shows that even an internationally renowned brand can have local roots.
Field Customer McDonald‘s Schweiz Creative agency TBWA\Zürich Media agency OMD Design Isabelle Benz, Angelo Sciullo Text Lisa Bolte, Manuel Wenzel, Tizian Walti Photo Patrick Rohner Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Commercial Local and Regional Bronze 2020 – Hiltl macht dich zum Chefkoch
During the coronavirus lockdown in spring 2020, Hiltl chefs livestreamed direct into people’s kitchens across Switzerland, allowing followers to cook along with them live and create Hiltl specialities at home. The creatives at Ruf Lanz were also quick off the mark, creating three poster designs that grabbed attention with their chef’s hat lookalikes.
Hiltl macht dich zum Chefkoch Customer Hiltl, Zürich Creative agency Ruf Lanz, Zürich Design Isabelle Hauser (AD), Mario Moosbrugger (AD), Markus Ruf (CD) Text Markus Ruf Photo Mario Moosbrugger Format F200 (116,5 x 170 cm)
Commercial Local and Regional Nomination 2020 – Erneute Erinnerung an die Wurzeln
Hiltl holds the Guinness World Record for oldest vegetarian restaurant in the world. In 2020 the restaurant’s creative agency, Ruf Lanz, looked back on Hiltl’s beginnings in 1898 when being vegetarian was still considered quirky and odd. The campaign comprised seven different designs.
Erneute Erinnerung an die Wurzeln Customer Hiltl, Zürich Creative agency Ruf Lanz, Zürich Design Mario Moosbrugger (AD), Markus Ruf (CD) Text Markus Ruf Format F200 (116,5 x 170 cm)
Commercial Local and Regional Nomination 2020 – SymbioPro Caps
Biomed launched SymbioPro Caps, a capsule probiotic to prevent stomach upsets on the go. Instead of showing people clutching their stomachs with scrunched-up faces, TBWA\Zürich took a more unconventional route and used the familiar intestinal shape to depict small snippets from everyday life with bold imagery.
SymbioPro Caps Customer Biomed AG Creative agency TBWA\Zürich Media agency Konnex – Agentur für Medien-Kommunikation AG Design Bettina Klossner, Isabelle Benz, Angelo Sciullo Text Tizian Walti, Manuel Wenzel, Lisa Bolte Photo Fabian Gassner Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Commercial Local and Regional Nomination 2020 – The Fine Art of Drinking. Al Mulinetto.
The Al Mulinetto winery in Ticino has been working with artists to create its communications for many years now. It gives the phrase “fine art” a double meaning – the art itself and the fine art of drinking wine.
The Fine Art of Drinking. Al Mulinetto. Customer Cantina Al Mulinetto Creative agency Farner Media agency Farner Design Pascal Cloetta, Fabian Bertschinger Text Markus Gut, Fabian Bertschinger Format F4 (89,5 x 128 cm)
Commercial Local and Regional Nomination 2020 – Black&Blaze macht den Unterschied.
Zurich-based roast house Black&Blaze roasts premium coffee using selected, fair-trade, organic coffee beans. Drinking Black&Blaze coffee gives you a superboost and energy for the whole day. You can race through simple tasks in a flash. Black&Blaze coffee is what makes the difference.
Black&Blaze macht den Unterschied. Customer Black&Blaze Coffee AG Creative agency Inhalt und Form Werbeagentur LSA Media agency VBZ Media Design Karin Estermann, Paul Labun, Govinda Schmid, Gianin Walter Text Yannick Lippuner, David Hugentobler Format F4 (89,5 x 128 cm), tram hanging display
Commercial Local and Regional Nomination 2020 – Kunstrahmen
Every coat painted by Orani Malersysteme is painted by an expert who has perfected their craft and turned it into a fine art. By hanging an empty antique frame on a painted wall, the paintwork itself becomes the artwork.
Kunstrahmen Customer orani Malersysteme Creative agency SibeSiech Design Hekuran Avdili Text Balz Chen Photo Stephanie Wencek Format F12 (268,5 x 128 cm)
Public Service Gold 2020 – Nur Tiere dürfen wegschauen
Animals are the only ones that can turn a blind eye to animal cruelty. After all, they cannot stand up for their own rights, so they rely on people to take action. The awareness campaign for Stiftung Tier im Recht addresses this subject in a powerful way. The poster’s subjects may be looking away, but viewers certainly won’t be. The campaign comprises five designs.
Nur Tiere dürfen wegschauen Customer Stiftung für das Tier im Recht, Zürich Creative agency Ruf Lanz, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Christian Stüdi, Markus Ruf Image editing Michèle Aschmann Format F200 (116,5 x 170 cm)
Public Service Silver 2020 – Jugendsession «Politik braucht mehr…»
This year’s campaign for the Youth Session aims to fly the flag for diversity in the Swiss parliament in Bern and encourage participation.
Jugendsession «Politik braucht mehr…» Customer SAJV / Jugendsession Creative agency Publicis Zürich Media agentur Publicis Media Creative Direction / Art Direction Jan Kempter, Sandy Pfuhl Design Nicole Waldis, Hannah Zuettel, Dara Stacher Text Yannick Schaller Photo Matteo Attanasio (Prodigious Zürich) Format F200 (116,5 x 170 cm)
Public Service Bronze 2020 – In sich gekehrte Matrjoschkas
Communicating with the outside world can be hard for people with autism. They can often shut themselves off and retreat into themselves, and they need other people to understand this. The awareness campaign for Autismus Forum Schweiz addresses this by turning a concept on its head with striking results. Four designs were lovingly created for this campaign.
In sich gekehrte Matrjoschkas Customer Autismus Forum Schweiz, Adliswil Creative agency Ruf Lanz, Zürich Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD) Text Markus Ruf Illustration/CGI Carioca Studio @ Visualeyes International Format BigPoster, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Public Service Nomination 2020 – Kleider machen keine Leute
The Salvation Army’s Christmas campaign is devoted entirely to the subject of loneliness – a common issue that now affects one in three Swiss people. The most effective treatment for loneliness is for others to make time for the lonely with a sympathetic ear and an open heart.
Kleider machen keine Leute Customer Heilsarmee Schweiz Creative agency Spinas Civil Voices Media agency Spinas Civil Voices Design Steph Huwiler Text Matthias Freuler Photo Simon Opladen Format eBoard 16:9, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Public Service Nomination 2020 – Nächstenliebe in Zeiten von Corona
The Salvation Army’s campaign featuring two characters who ‘share’ a head wasn’t necessarily meant to have a follow-up, but since the image was no longer relevant in the age of social distancing, it was quickly adapted for Covid.
Nächstenliebe in Zeiten von Corona Customer Heilsarmee Schweiz Creative agency Spinas Civil Voices Media agency Spinas Civil Voices Design Steph Huwiler Text Matthias Freuler Photo Simon Opladen Format F12 (268,5 x 128 cm), F24 (268,5 x 256 cm)
Public Service Nomination 2020 – Give Children a Hand Spendenkampagne
Give Children a Hand gives children with physical disabilities access to state-of-the-art prosthetic hands. The donation campaign skilfully uses the new Swiss banknotes and their defining motif – hands – to show how donations are turned into new hands for kids. A design was created for each denomination of banknote.
Give Children a Hand Spendenkampagne Customer Give Children a Hand Foundation, Düdingen Creative agency Ruf Lanz, Zürich Design Markus Ruf (CD), Danielle Lanz (CD), Mario Moosbrugger (AD), Isabelle Hauser (AD) Text Markus Ruf, Christian Stüdi Format BigPoster, F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Zurich Pride, Switzerland’s biggest queer event, was scheduled to take place on 20 June 2020, but unfortunately it had to be called off because of the coronavirus. Instead, VBZ decided to bring the usual Zurich Pride colours to the streets in its own way, for a tolerant, open and colourful Zurich.
VBZ Zurich Pride Customer Verkehrsbetriebe Zürich VBZ Creative agency Ruf Lanz, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD) Text Markus Ruf, Mario Moosbrugger Illustration Isabelle Hauser Format F4 (89,5 x 128 cm)
Advertisements for plays and operas. The posters, which appeared in two languages in some places, were displayed in host venues and around Biel, Solothurn and their surrounding areas. The modular typographical system allows venue names and text in different languages to be inserted and added to as needed. The motifs relate to the play in question and are fixed.
TOBS Kampagne 2020 Customer TOBS Theater Orchester Biel Solothurn Creative agency Atelier Bundi AG Design Stephan Bundi Format F4 (89,5 x 128 cm)
Culture Silver 2020 – Die ÖV Kampagne vom Bernhard Theater
Renowned Swiss author Franz Hohler has penned a new play called “ÖV”, which stands for “public transport” in German. The piece is about and is set on public transport. The posters were designed to look like full-scale Zurich VBZ bus stops and were displayed at stops, creating a new “ÖV” stop: Bernhard Theater.
Die ÖV Kampagne vom Bernhard Theater Customer Bernhard Theater Zürich Creative agency Farner Design Fabian Bertschinger Text Markus Gut Format F4 (89,5 x 128 cm)
“Ort der Begegnung und des Austausches” (a place for meeting and exchanging ideas) was the chosen advertising slogan for the 55th Solothurn Film Festival. The key words “Begegnung” and “Austausch” were represented with abstract graphics and combined with film stills.
55. Solothurner Filmtage Customer Solothurner Filmtage Creative agency Raffinerie AG für Gestaltung Design Raffinerie AG für Gestaltung Text Design for Solothurn Film Festival, three different motifs, one for each national language (German, French and Italian) Format F4 (89,5 x 128 cm)
Culture Nomination 2020 – Saison Dez 2019–März 2020
The new logo for Tanzhaus Zurich is choreographed around the concepts of time, perspective, space (e.g. a background image) and colour. Its shape echoes the new building’s trapezoidal entrances. The interplay of elements creates unique moments for different communication media.
Saison Dez 2019–März 2020 Customer Tanzhaus Zürich Creative agency Studio Nicolas Schaltegger Design Studio Nicolas Schaltegger Photo Yoshiko Kusano Format F4 (89,5 x 128 cm)
Culture Nomination 2020 – Museum für Gestaltung Zürich – Total Space
This commission included designing the advertising material and the exhibition graphics, so the hand serves as a waymarker in the exhibition and as an advertising motif on posters and flyers. The hand was also filmed for use in digital ads that could be played on screens in the exhibition and on ePanels from APG|SGA.
Museum für Gestaltung Zürich – Total Space Customer Museum für Gestaltung Zürich Creative agency Tristesse Media agency Tristesse Design Tristesse Format F4 (89,5 x 128 cm)
This campaign advertises an exhibition about the Swiss fashion scene. It was designed to spotlight the designer clothing: the mannequin (silver on white) is barely visible depending on the lighting conditions, making the bright red slogan stand out.
Wild Thing – Modeszene Schweiz Customer Museum für Gestaltung Zürich Media agentcy Anna Haas Design Anna Haas Format F4 (89,5 x 128 cm)
Out of Home Innovations Gold 2020 – Die VBZ Haltestelle «Bernhard Theater»
Renowned Swiss author Franz Hohler has penned a new play called “ÖV”, which stands for “public transport” in German. The piece is about and is set on public transport. For this innovative campaign, a real VBZ tram stop displaying details of the play was constructed right in front of Bernhard Theater on the renowned Sechseläutenplatz.
Die VBZ Haltestelle «Bernhard Theater» Customer Bernhard Theater Zürich Creative agency Farner Media agency VBZ Design Fabian Bertschinger/VBZ Text Markus Gut Format Promotion / VBZ information boards
Out of Home Innovations Silver 2020 – Für fast jede*n eine Überraschung
The best thing about giving presents is the moment of curiosity about what lies underneath the wrapping paper. This Christmas campaign’s 17 designs, containing no text or gift tags, gives viewers a taste of this anticipation. Only when they take another look is all revealed. The present inside only shines through when it gets dark as the campaign appears on backlit posters.
Für fast jede*n eine Überraschung Customer Galaxus Creative agency Digitec Galaxus AG (InHouse) Media agency Digitec Galaxus AG (InHouse) Design Sven Mathis, Daniel Kobi, Clémence Censi Photo Cathrin Schön, Styling: Jeannette Blättler Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Out of Home Innovations Bronze 2020 – digitec Sticker
From late November, passers-by could find around 200 stickers on F200 posters at six locations in five Swiss cities. The stickers featured the best of the digitec community comments with rating stars and could be removed from the posters to take away.
digitec Sticker Customer digitec.ch Creative agency Digitec Galaxus AG (InHouse) Media agency Digitec Galaxus AG (InHouse) Design Julian Stauffer, Barbara Schuler Text Die digitec Community Format F200 (116,5 x 170 cm)
Digital Out of Home Gold 2020 – Corona-Risikoländer
The task: To raise awareness about the requirement on those returning to the Canton of Zurich from countries with a high risk of Covid infection to report to authorities and quarantine in summer 2020. The solution: Striking text images for each high-risk country. Dots over the i’s symbolise the coronavirus and show very clearly how the virus can spread. It gets the health messaging spot on with creativity.
Corona-Risikoländer Customer Gesundheitsdirektion Kanton Zürich Creative agency Ruf Lanz, Zürich Media agency ZipMedia, Zürich Design Danielle Lanz (CD), Markus Ruf (CD), Mario Moosbrugger (AD) Text Markus Ruf Animation RoDo Works Zürich, Gregor Szabo, Roger Koller Format eBoard 16:9, ePanel 9:16
Digital Out of Home Silver 2020 – Die Kunst, alles richtig zu verbinden.
Build Smart is the new platform for smart, networked building technologies. These experts are masters in the art of connecting everything perfectly, a fact that this launch campaign celebrates brilliantly. It takes four iconic architectural pieces and shows them being connected in a dot-to-dot style. It’s a pleasure working with such clever communications.
Die Kunst, alles richtig zu verbinden. Customer Build Smart by Otto Fischer, Zürich Creative agency Ruf Lanz, Zürich Design Catherine Martin (AD), Markus Ruf (CD) Text Markus Ruf Animation & Illustration RoDo Works Zürich, Gregor Szabo, Roger Koller Format eBoard 16:9, ePanel 9:16
Digital Out of Home Bronze 2020 – Theater Basel, Metamorphosen
Portraits of 11 actors cut into 11 strips that appear to form random combinations and thereby create new portraits of gods and goddesses, humans, heroes and heroines, monsters, nymphs and muses. Metamorphoses.
Theater Basel, Metamorphosen Customer Theater Basel Creative agency Claudiabasel GmbH Media agency Claudiabasel GmbH Design Jiri Oplatek Text Theater Basel Production Antú Romero Nunes / theater-basel.ch Video Christian Knörr Format ePanel 9:16
Dementia frequently presents major challenges for those affected and their loved ones. In Switzerland alone, around 130,000 people have been diagnosed with dementia. This nationwide trilingual campaign aims to highlight the many different aspects of this disease.
A cookie is text information that the visited website places on the viewer’s (‘client’) computer through the web browser. The cookie is either sent to the browser by the web server or generated by a script (possibly JavaScript) in the website. The client sends the cookie information to the server again with every request on later new visits to this site. To offer you a more pleasant experience, we use cookies to save your language settings, for example, or to collect anonymous statistical data that we can use to optimise the user experience/ergonomics on our online services.
Listed below, you’ll see cookies divided into three categories; you can select or deselect categories 2 and 3 by using Opt-in.
Category 1 - mandatory cookies
These cookies and services are necessary for you to visit our online services and use their features. Without them, you cannot use services, such as login (sessions), language settings, shopping cart and privacy settings, as well as services related to security. Except for login (sessions), no information of a sensitive nature that can be used to identify you will be collected.
No essential items
Category 2 - cookies for website analysis
Opt-In:
These cookies and services collect information about how you use our online services, such as which functions and pages you use most often. This data can help us optimise our online services, for example, or simplify navigation. They are also used to inform partners whether you reached our website through a partner site, and whether your visit led to using one of our offers; however, no information will be recorded that can be used to personally identify you.
Google Analytics
Category 3 - cookies for controlling targeted advertising
Opt-In:
These cookies and services allow the advertising platforms used by APG|SGA to show you ads that are relevant to your interests, or in certain situations, prevent ads from being shown to you. They are also responsible for preventing ads from being displayed repeatedly and ensuring that ads are correctly displayed.