Poster of the Year 2019 – «Kein Tier im Visier»

According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. During the 2019 hunting season, the campaign was right on target: At Hiltl, no animal suffers for what we put on our plate. Four visuals appealed to the public's taste: a roe deer, a wild boar, a hare, and a stag. Conclusion: A creative bull’s eye!

Commercial National Gold 2019 – «The art of delivering art»

Welti-Furrer has been expertly transporting works of art since 1838, both nationally and internationally. Their specialists handle works of art with as much care as if they were by their own hand. This message was artistically packaged, featuring the best movers in the business, with star turns by Dali, Frida Kahlo, Vincent van Gogh and Andy Warhol.

The art of delivering art
Customer Welti-Furrer Fine Art AG
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Markus Ruf
Photography Jonathan Heyer
Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

Laudatio

Commercial National Silver 2019 – «Swiss Life Markenauftritt 2»

Swiss Life helps people lead an autonomous life. To do this, it addresses the needs of each individual: with bespoke pension and financial advice. This is the core of its new brand presence. During the second wave, 30 personality types were merged with the brand. The campaign is poster-friendly, to the point, and defies imitation by competitors.

Swiss Life Markenauftritt 2
Customer Swiss Life
Creative agency Ruf Lanz, Zurich
Media agency ZipMedia
Design Danielle Lanz (CD), Markus Ruf (CD), Mario Moosbrugger (AD), Armin Arnold (Typography)
Text Christian Stüdi, Markus Ruf
Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

Commercial National Bronze 2019 – «Sortimentskampagne 2»

Galaxus sells an ever-expanding range of almost 3.2 million products. The campaign reflects the diversity of its range and products. Whether you're looking for a rowing boat, earrings, or a balloon - each visual shows a product that is typical of a product range.

Sortimentskampagne 2
Customer Galaxus
Creative agency Digitec Galaxus AG (in-house)
Media agency Digitec Galaxus AG (in-house)
Design Digitec Galaxus AG (in-house)
Text Digitec Galaxus AG (in-house)
Format F200 (116.5 x 170 cm)

Commercial National Nomination 2019 – «Erwachsenen-Überraschung»

Suva shares its success with all insured businesses: with an extraordinary 170 million premium discount. This message was presented in a novel way: with two helmets reminiscent of a Kinder Surprise Egg. The helmets were not a random choice: the Swiss construction industry is insured with Suva.

Erwachsenen-Überraschung
Customer Suva, Lucerne
Creative agency Ruf Lanz, Zurich
Media agency Konnex
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Christian Stüdi
Photography Flaeck, Tobias Stierli
Format F200 (116.5 x 170 cm), F12 (268.5 x 128 cm)

Commercial National Nomination 2019 – «Swiss Life Markenauftritt 1»

Swiss Life helps people lead an autonomous life. To do this, it addresses the needs of each individual: with bespoke pension and financial advice. This is the core of its new brand presence. During the first wave, the 350 most popular first names were merged with the brand, on more than 7,000 posters in all language regions.

Swiss Life Markenauftritt 1
Customer Swiss Life
Creative agency Ruf Lanz, Zurich
Media agency ZipMedia
Design Danielle Lanz (CD), Markus Ruf (CD), Dave Schellenberg (AD), Armin Arnold (Typography)
Text Danielle Lanz, Markus Ruf, Thomas Schöb
Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
 

Commercial National Nomination 2019 – «Digitec Community Kampagne 2019»

The digitec Community campaign shows real product ratings by real customers. Humorous, honest and sometimes moving customer opinions are shared daily on our platform. Digitec gives customers a transparent platform on which they can find all the information they need, and interact with each other. The community itself provided the inspiration for our visual.

Digitec Community Kampagne 2019
Customer Digitec
Creative agency Digitec Galaxus AG (in-house)
Media agency Digitec Galaxus AG (in-house)
Design Digitec Galaxus AG (in-house)
Text The users
Photo Thomas Kunz
Format F200 (116.5 x 170 cm)

Commercial Local and Regional Gold 2019 – «Kein Tier im Visier»

According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. During the 2019 hunting season, the campaign was right on target: At Hiltl, no animal suffers for what we put on our plate. Four visuals appealed to the public's taste: a roe deer, a wild boar, a hare, and a stag. Conclusion: A creative bull’s eye!

Kein Tier im Visier
Customer Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Mario Moosbrugger (AD), Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Image editing Mario Moosbrugger
Format BigPoster, F12 (268.5 x 128 cm)
 

Laudatio

Commercial Local and Regional Silver 2019 – «Powerpoint-Landschaften»

Seminar hotel Hof de Planis, at an altitude of 1,280 metres in Graubünden, is an oasis away from the hectic pace of daily life. To bring it to the attention of managers in the lowlands, we used their favourite tool, PowerPoint, to recreate the alpine setting around the hotel. A specific visual was developed for each season, for use at and in the vicinity of business fairs.

Powerpoint-Landschaften
Customer Seminarhotel Hof de Planis, Prättigau
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Illustration Catherine Martin, Isabelle Hauser
Format BigPoster, F12 (268.5 x 128 cm)

Commercial Local and Regional Bronze 2019 – «Al Mulinetto»

The small but perfectly formed “Al Mulinetto” vineyard surprises again this year, with a very artistic campaign. The dramatization of the always limited editions of Merlot, Grappa and Nocino drew on mythological creatures. Merlot, for example, is as rare as an encounter with a dragon. Or, with a run of just 450 bottles, Nocino is as rare as running into a sea monster. The illustrations were painted by famous Dutch illustrator Silvan Steenbrink, in partnership with Art Box, Amsterdam. The three visuals are used as posters.

Al Mulinetto
Customer Al Mulinetto, Gordola
Creative agency Farner Consulting
Media agency Farner Consulting
Design Fabian Bertschinger
Text Markus Gut
Illustration (Artbox Amsterdam) Silvan Steenbrink 
Image Silvan Steenbrink Illustration
Format F4 (89.5 x 128 cm)
 

Commercial Local and Regional Nomination 2019 – «Swiss Vegi-Food im Flug»

SWISS passengers who prefer not to eat meat can enjoy vegetarian dishes by Hiltl – on all intercontinental flights from Switzerland, in all three classes. Using typical luggage labels, the campaign cleverly linked popular Swiss Airlines destinations with Hiltl specialities. Numerous motifs were used.

Swiss Vegi-Food im Flug
Customer Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Christian Stüdi
Image editing Isabelle Hauser
Format F12 (268.5 x 128 cm)

Commercial Local and Regional Nomination 2019 – «Babybrei-Lancierung»

In May 2019, Hiltl, in partnership with Swiss start-up yamo, launched a vegetarian, organic baby food. For the campaign, fruit, vegetables and tubers were photographed so that they bore a striking resemblance to pregnant tummies. Three motifs were used: pear, aubergine, and potato.

Babybrei-Lancierung
Customer Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Image editing Isabelle Hauser
Format F200 (116.5 x 170 cm)

Commercial Local and Regional Nomination 2019 – «Die Wurzeln von 1898»

According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. With 12 punchy text posters, Hiltl evoked its roots in 1898, when vegetarians were still an oddity. In addition to the printed posters, the visuals were presented on handmade enamel signs, the original advertising medium at that time.

Public Service Gold 2019 – «Eins mit Einsamen»

Every year, the Salvation Army runs a nationwide poster campaign to accompany its Christmas donation drive. This year, the focus of the campaign was a lonely elderly lady who receives help and support from the Salvation Army.
To show how close the relationship is between the Salvation Army and the people it helps, creative agency Spinas Civil Voices designed a poster that makes you look twice. Oneness with others is conveyed by a puzzling image, in which 2 people “share” one head.

Eins mit Einsamen
Customer Heilsarmee
Creative agency Spinas Civil Voices
Media agency Spinas Civil Voices
Design Stephan Huwiler
Text Matthias Freuler
Image Simon Opladen
Format F200 (116.5 x 170 cm)

Laudatio

Public Service Silver 2019 – «ABBA»

Zurich Public Transport brings people conveniently to concerts, musicals and other events. This poster communicates this by making novel use of text: from A to B, and back again, gives us the cult pop band: ABBA. There was a static and an animated version of the witty poster.

Public Service Bronze 2019 – «Ja zum Waffengesetz»

The poster dramatizes the generic, but verifiable statement that the more weapons we have at our disposal, the more we will resort to using them. The skull, which is made up of lots of weapons, is therefore the logical depiction of this fact but, with its unexpected use of colour, the visual has a tongue-in-cheek element to it.

Ja zum Waffengesetz
Customer SP Schweiz
Creative agency KSP Krieg Schlupp Partner
Design Uwe Schlupp / Florence Schaffter
Text Uwe Schlupp / Jürg Waeber
Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)

Public Service Nomination 2019 – «Keine Lust auf Qual»

No animal wants to suffer pain. This is the message of the Tier im Recht 2019 campaign. It was dramatized in an eye-catching way, by putting a cat, a dog, a cow and a parrot in BDSM costumes. Of course, no animal was harmed in any way: all four visuals were created on a computer, using sophisticated CGI techniques.

Keine Lust auf Qual
Customer Tier im Recht, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
CGI Carioca Studio/Visualeyes International AG, Zurich
Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

Public Service Nomination 2019 – «Imagekampagne»

Almost every day, people end up in wheelchairs, through no fault of their own. Often, this is caused by the negligence and recklessness of other people. The image campaign portrayed five different people who are wheelchair-bound through no fault of their own, highlighting the fact that it could be any one of us. 

Public Service Nomination 2019 – «Verkehrstafel-Typo»

“Changing to public transport is worthwhile” has long been the claim of VBZ’s advertising campaign. For one thing, anyone who switches to tram and bus in the city of Zurich is spared all the road signs you have to watch out for in the car. So, this time, the VBZ slogan was conveyed in a specially-developed, eye-catching road sign typeface.

Culture Gold 2019 – «Samuel Blaser Quartet»

Poster for jazz concert with the Samuel Blaser Quartet. The idea comes from the trombone, which is played by Samuel Blaser. A compelling visual element, the 3D effect of the bell of the trombone is visually confusing.

Samuel Blaser Quartet
Customer bau 4, schaerholzbau ag, 6147 Altbüron
Creative agency Niklaus Troxler, Bahnhofstrasse 22, 6130 Willisau
Design Niklaus Troxler
Format F4 (89.5 x 128 cm) 

Laudatio

Culture Silver 2019 – «Jazz Festival Willisau 2019»

The poster depicts music and the energy of the jazz festival. It is designed to appeal both to the established jazz audience and, as a brilliant work of art, to a young audience. The poster is part of the identity of the festival, which is a mix of performance, merchandise, and adverts. 

Jazz Festival Willisau 
Customer Jazz Festival Willisau     
Creative agency PANK (Paula Troxler + Kleon Medugorac)    
Design PANK (Paula Troxler + Kleon Medugorac)
Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)

Culture Bronze 2019 – «Terminkalender»

The Museum Haus Konstruktiv is in the heart of Zurich - just a few minutes’ walk from the business district and Zurich's Paradeplatz. Therefore, an image that alludes to their full electronic diaries reminds managers to take a break, and see some of the constructivist concrete art “on their doorstep”.

Terminkalender
Customer Museum Haus Konstruktiv, Zurich
Creative agency Ruf Lanz, Zurich
Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Illustration Catherine Martin
Format F200 (116.5 x 170 cm)
 

Culture Nomination 2019 – «Perplex»

Theatre poster for a play by Marius von Mayenburg, in which the alleged facts are constantly changing.

Perplex
Customer Theater Aeternam
Creative agency Erich Brechbühl [Mixer]
Design Erich Brechbühl
Format F4 (89.5 x 128 cm)
 

Culture Nomination 2019 – «Sonny Boys»

Broadway comedy by Neil Simon.
The once-successful Sonny Boys have been enemies for years, and avoid each other, but they still have to appear together. The tragi-comic story of a friendship.

Sonny Boys
Customer TOBS Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Format F4 (89.5 x 128 cm)
 

Culture Nomination 2019 – «La Fille du régiment (Die Regimentstochter)»

Opera by Gaetano Donizetti
The foundling Marie in the French regiment and her lover

La Fille du Régiment (The Daughter of the Regiment)
Customer TOBS Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Format F4 (89.5 x 128 cm)
 

Out of Home Innovations Gold 2019 – «Retard gagnant»

Due to much heavier traffic, lack of air traffic controllers, overcrowded airports, and strikes, aircraft delays accumulate the most at airports during the holiday period. Based on this truth, CANAL+ Switzerland has decided to take action by offering "Retard Gagnant", which transforms travellers' frustration into a pure moment of entertainment. The CANAL+ recipe to start your holiday off right.

Retard Gagnant
Customer CANAL+ Switzerland
Creative agency Havas Village Genève
Media agency Havas Village Genève
Design Thomas Lafourcade, Laura Cros 
Text Pascal Charvet 
Format ePanel (9:16), eBoard (16:9)

Laudatio

Out of Home Innovations Silver 2019 – «Protect and conserve all marine wildlife»

The Sea Shepherd Conservation Society is a non-profit organization committed to protecting and conserving marine life and the ecosystems of the oceans. Sea Shepherd recently established a presence in Switzerland, and is now running its first public campaign.

Protect and conserve all marine wildlife
Customer Sea Shepherd Switzerland
Creative agency Serviceplan Suisse AG
Media agency Mediaplus AG
Design Hanning Beland
Text Jehmsei Keo
Image Andy Schmid, Richard Barnden, Getty Images
Format 2 x F200 (116.5 x 170 cm)
 

Out of Home Innovations Bronze 2019 – «Here comes the sun»

Even in cold and damp January, the sun hasn't gone away – it's just somewhere else. With a solar installation at Zurich main station, we remind winter-weary passers-by that the sun is just a few clicks away. An LED ball acts as the sun, while fans and projectors transform a cloth into the different skies of SWISS destinations.

Out of Home Innovations Nomination 2019 – «Busgelenke werden fürs Jodlerfest zu Handorgeln»

The media is the message: Articulated bus hinges look remarkably similar to the the moving bellows on an accordion. As such, they can be used not only as an advertising medium, but also as a quirky component of the visual. Using the “Traffic Board” as well as social media, this approach achieved wide reach. The campaign was a resounding success. 

Busgelenke werden fürs Jodlerfest zu Handorgeln
Customer Jodlerfest Horw/Verkehrsbetriebe Luzern AG
Creative agency Rocket GmbH, Neuweg 10, 6003 Lucerne 
Design Rocket GmbH 
Image Rocket GmbH 
Format TrafficBoard special implementation 

Out of Home Innovations Nomination 2019 – «Renée Levy by Ramstein Optik»

During Art Basel, Ramstein Optik created 51 original paintings on canvas in public spaces, in partnership with artist Renée Levi. Within three days, all the posters had been torn down and stolen by art fans. At which point, new unique images were posted, on poster paper. The artist created new paintings on which she sprayed messages to the thief.

Renée Levi by Ramstein Optik
Customer Ramstein Optik 
Creative agency Ramstein Optik
Media agency Ramstein Optik
Design Ramstein Optik
Text Ramstein Optik
Format F4 (89.5 x 128 cm)
 

Out of Home Innovations Nomination 2019 – «MYSTRATOSJUMP»

At Red Bull Media World at the Swiss Museum of Transport in Lucerne, visitors can use virtual reality, augmented reality and other technologies to experience the world of new media. But how do you let passers-by in Lucerne's city centre know that these exciting experiences even exist? The answer: by developing an interactive DOOH poster which, for five weeks, puts passers-by in the shoes of stratos jumper Felix Baumgartner. Using the latest iOS technology, a camera tracks the movements of people in front of the screen, while a digital mirror image puts them in a spacesuit. The whole thing ends with a cliffhanger: if you want the full VR stratos jump experience, complete with the initial leap, visit Red Bull Media World.

MyStratosJump
Customer Red Bull Media World 
Creative agency Wunderman Thompson Switzerland AG 
Design An Le Kevin Zysset 
Text Julian Riegel 
Text Wunderman Thompson Switzerland AG 
Format ePanel (9:16)
 

Digital Out of Home Gold 2019 – «Airplane mode»

Prepare for a hectic take-off. This summer CANAL+ is taking over your airport. Wherever you are located we have a specific message for you!

Airplane mode
Customer CANAL+ Switzerland
Creative agency Havas Village Genève
Media agency Havas Village Genève
Design Thomas Lafourcade, Laura Cros 
Text Pascal Charvet 
Format ePanel (9:16), eBoard (16:9)

Laudatio

Digital Out of Home Silver 2019 – «Innerschweizer Filmpreis»

Moving poster for the biennial Central Swiss Film Award.

Innerschweizer Filmpreis
Customer Albert Koechlin Stiftung
Creative agency Erich Brechbühl [Mixer]
Design Erich Brechbühl
Text Erich Brechbühl
Format ePanel (9:16)

Digital Out of Home Bronze 2019 – «Antiquariats-Messe mit Staraufgebot»

The Zurich Antiquarian Book Fair was advertised with posters featuring minimalist-style bookshelves and a linear Helvetica typeface. With a touch of humour, the posters claimed that a number of famous personalities would also be attending the fair. Not in person, of course, but certainly in spirit – represented by their books. 

Antiquariats-Messe mit Staraufgebot
Customer Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz
Creative agency Serviceplan Suisse AG
Design Martin Spillmann, Rémy Steinmann
Text Martin Spillmann
Format eBoard (16:9)

Digital Out of Home Nomination 2019 – «CaroLa Kampagne»

With this campaign, the dealer wanted to make existing customers aware of the fact that they also specialize in car body parts and paintwork damage. And that, in the event of an accident, they are the first port of call. (Excl. spaces) 

CaroLa campaign
Customer BMW Zurich-Dielsdorf branch
Creative agency Serviceplan Suisse AG
Media agency Mediaschneider AG
Design Nicolas Stark
Text Günter Zumbach
Format eBoard (16:9)
 

Digital Out of Home Nomination 2019 – «Social Media Swiss Cross»

In 2019, the Swiss people elected the National Council and the Council of States. Never before had candidates spent so much money on advertising on social networks. How does this influence the elections? This question was asked by communication magazine “persönlich”, which got people thinking with a really clever hybrid of the Swiss cross and the Facebook logo.

Social Media Swiss Cross
Customer persönlich Verlag, Zurich
Creative agency Ruf Lanz, Zurich
Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Format eBoard (16:9)
 

Digital Out of Home Nomination 2019 – «CALLDOC»

In 2019, Groupe Mutuel presented CallDoc, a product that is still little-used. To change this, it is being turned into an experience. In three hyperrealistic videos, the campaign shows the “conversation” between doctor and patient. Simple, practical, confidential, and with a touch of humour – it’s like being there “live”. Its national media strategy is to distribute the videos online and as DOOH at stations. 

CALLDOC
Customer Groupe Mutuel
Creative agency FRANZ&RENÉ AG
Media agency Mediatonic
Design FRANZ&RENÉ AG
Text FRANZ&RENÉ AG
Spot Pumpkin Film – Götz Hudelmaier
Format ePanel (9:16)