18 Swiss poster awards have been awarded among the 36 nominated campaigns. The vegetarian campaign "No Animal in Sight" also wins the «Poster of the Year 2019» award.
According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. During the 2019 hunting season, the campaign was right on target: At Hiltl, no animal suffers for what we put on our plate. Four visuals appealed to the public's taste: a roe deer, a wild boar, a hare, and a stag. Conclusion: A creative bull’s eye!
Kein Tier im Visier Customer Hiltl, Zurich Creative agency Ruf Lanz, Zurich Design Mario Moosbrugger (AD), Isabelle Hauser (AD),
Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Image editing Mario Moosbrugger Format Big Poster, F12 (268.5 x 128 cm)
Commercial National Gold 2019 – «The art of delivering art»
Welti-Furrer has been expertly transporting works of art since 1838, both nationally and internationally. Their specialists handle works of art with as much care as if they were by their own hand. This message was artistically packaged, featuring the best movers in the business, with star turns by Dali, Frida Kahlo, Vincent van Gogh and Andy Warhol.
The art of delivering art Customer Welti-Furrer Fine Art AG Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD) Text Markus Ruf Photography Jonathan Heyer Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
Commercial National Silver 2019 – «Swiss Life Markenauftritt 2»
Swiss Life helps people lead an autonomous life. To do this, it addresses the needs of each individual: with bespoke pension and financial advice. This is the core of its new brand presence. During the second wave, 30 personality types were merged with the brand. The campaign is poster-friendly, to the point, and defies imitation by competitors.
Swiss Life Markenauftritt 2 Customer Swiss Life Creative agency Ruf Lanz, Zurich Media agency ZipMedia Design Danielle Lanz (CD), Markus Ruf (CD), Mario Moosbrugger (AD), Armin Arnold (Typography) Text Christian Stüdi, Markus Ruf Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
Commercial National Bronze 2019 – «Sortimentskampagne 2»
Galaxus sells an ever-expanding range of almost 3.2 million products. The campaign reflects the diversity of its range and products. Whether you're looking for a rowing boat, earrings, or a balloon - each visual shows a product that is typical of a product range.
Sortimentskampagne 2 Customer Galaxus Creative agency Digitec Galaxus AG (in-house) Media agency Digitec Galaxus AG (in-house) Design Digitec Galaxus AG (in-house) Text Digitec Galaxus AG (in-house) Format F200 (116.5 x 170 cm)
Commercial National Nomination 2019 – «Erwachsenen-Überraschung»
Suva shares its success with all insured businesses: with an extraordinary 170 million premium discount. This message was presented in a novel way: with two helmets reminiscent of a Kinder Surprise Egg. The helmets were not a random choice: the Swiss construction industry is insured with Suva.
Erwachsenen-Überraschung Customer Suva, Lucerne Creative agency Ruf Lanz, Zurich Media agency Konnex Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Christian Stüdi Photography Flaeck, Tobias Stierli Format F200 (116.5 x 170 cm), F12 (268.5 x 128 cm)
Commercial National Nomination 2019 – «Swiss Life Markenauftritt 1»
Swiss Life helps people lead an autonomous life. To do this, it addresses the needs of each individual: with bespoke pension and financial advice. This is the core of its new brand presence. During the first wave, the 350 most popular first names were merged with the brand, on more than 7,000 posters in all language regions.
Swiss Life Markenauftritt 1 Customer Swiss Life Creative agency Ruf Lanz, Zurich Media agency ZipMedia Design Danielle Lanz (CD), Markus Ruf (CD), Dave Schellenberg (AD), Armin Arnold (Typography) Text Danielle Lanz, Markus Ruf, Thomas Schöb Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
Commercial National Nomination 2019 – «Digitec Community Kampagne 2019»
The digitec Community campaign shows real product ratings by real customers. Humorous, honest and sometimes moving customer opinions are shared daily on our platform. Digitec gives customers a transparent platform on which they can find all the information they need, and interact with each other. The community itself provided the inspiration for our visual.
Digitec Community Kampagne 2019 Customer Digitec Creative agency Digitec Galaxus AG (in-house) Media agency Digitec Galaxus AG (in-house) Design Digitec Galaxus AG (in-house) Text The users Photo Thomas Kunz Format F200 (116.5 x 170 cm)
Commercial Local and Regional Gold 2019 – «Kein Tier im Visier»
According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. During the 2019 hunting season, the campaign was right on target: At Hiltl, no animal suffers for what we put on our plate. Four visuals appealed to the public's taste: a roe deer, a wild boar, a hare, and a stag. Conclusion: A creative bull’s eye!
Kein Tier im Visier Customer Hiltl, Zurich Creative agency Ruf Lanz, Zurich Design Mario Moosbrugger (AD), Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Image editing Mario Moosbrugger Format BigPoster, F12 (268.5 x 128 cm)
Commercial Local and Regional Silver 2019 – «Powerpoint-Landschaften»
Seminar hotel Hof de Planis, at an altitude of 1,280 metres in Graubünden, is an oasis away from the hectic pace of daily life. To bring it to the attention of managers in the lowlands, we used their favourite tool, PowerPoint, to recreate the alpine setting around the hotel. A specific visual was developed for each season, for use at and in the vicinity of business fairs.
Powerpoint-Landschaften Customer Seminarhotel Hof de Planis, Prättigau Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Illustration Catherine Martin, Isabelle Hauser Format BigPoster, F12 (268.5 x 128 cm)
Commercial Local and Regional Bronze 2019 – «Al Mulinetto»
The small but perfectly formed “Al Mulinetto” vineyard surprises again this year, with a very artistic campaign. The dramatization of the always limited editions of Merlot, Grappa and Nocino drew on mythological creatures. Merlot, for example, is as rare as an encounter with a dragon. Or, with a run of just 450 bottles, Nocino is as rare as running into a sea monster. The illustrations were painted by famous Dutch illustrator Silvan Steenbrink, in partnership with Art Box, Amsterdam. The three visuals are used as posters.
Al Mulinetto Customer Al Mulinetto, Gordola Creative agency Farner Consulting Media agency Farner Consulting Design Fabian Bertschinger Text Markus Gut Illustration (Artbox Amsterdam) Silvan Steenbrink Image Silvan Steenbrink Illustration Format F4 (89.5 x 128 cm)
Commercial Local and Regional Nomination 2019 – «Swiss Vegi-Food im Flug»
SWISS passengers who prefer not to eat meat can enjoy vegetarian dishes by Hiltl – on all intercontinental flights from Switzerland, in all three classes. Using typical luggage labels, the campaign cleverly linked popular Swiss Airlines destinations with Hiltl specialities. Numerous motifs were used.
Swiss Vegi-Food im Flug Customer Hiltl, Zurich Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Christian Stüdi Image editing Isabelle Hauser Format F12 (268.5 x 128 cm)
Commercial Local and Regional Nomination 2019 – «Babybrei-Lancierung»
In May 2019, Hiltl, in partnership with Swiss start-up yamo, launched a vegetarian, organic baby food. For the campaign, fruit, vegetables and tubers were photographed so that they bore a striking resemblance to pregnant tummies. Three motifs were used: pear, aubergine, and potato.
Babybrei-Lancierung Customer Hiltl, Zurich Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Image editing Isabelle Hauser Format F200 (116.5 x 170 cm)
Commercial Local and Regional Nomination 2019 – «Die Wurzeln von 1898»
According to the Guinness World Records, Hiltl is the world's oldest vegetarian restaurant. With 12 punchy text posters, Hiltl evoked its roots in 1898, when vegetarians were still an oddity. In addition to the printed posters, the visuals were presented on handmade enamel signs, the original advertising medium at that time.
Die Wurzeln von 1898 Customer Hiltl, Zurich Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Mario Moosbrugger (AD), Armin Arnold (Typography), Markus Ruf (CD),
Danielle Lanz (CD) Text Markus Ruf Format F200 (116.5 x 170 cm)
Every year, the Salvation Army runs a nationwide poster campaign to accompany its Christmas donation drive. This year, the focus of the campaign was a lonely elderly lady who receives help and support from the Salvation Army.
To show how close the relationship is between the Salvation Army and the people it helps, creative agency Spinas Civil Voices designed a poster that makes you look twice. Oneness with others is conveyed by a puzzling image, in which 2 people “share” one head.
Eins mit Einsamen Customer Heilsarmee Creative agency Spinas Civil Voices Media agency Spinas Civil Voices Design Stephan Huwiler Text Matthias Freuler Image Simon Opladen Format F200 (116.5 x 170 cm)
Zurich Public Transport brings people conveniently to concerts, musicals and other events. This poster communicates this by making novel use of text: from A to B, and back again, gives us the cult pop band: ABBA. There was a static and an animated version of the witty poster.
ABBA Customer Verkehrsbetriebe Zürich VBZ Creative agency Ruf Lanz, Zurich Design Mario Moosbrugger (AD), Markus Ruf (CD),
Danielle Lanz (CD) Text Markus Ruf Image editing Mario Moosbrugger Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
Public Service Bronze 2019 – «Ja zum Waffengesetz»
The poster dramatizes the generic, but verifiable statement that the more weapons we have at our disposal, the more we will resort to using them. The skull, which is made up of lots of weapons, is therefore the logical depiction of this fact but, with its unexpected use of colour, the visual has a tongue-in-cheek element to it.
Ja zum Waffengesetz Customer SP Schweiz Creative agency KSP Krieg Schlupp Partner Design Uwe Schlupp / Florence Schaffter Text Uwe Schlupp / Jürg Waeber Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)
Public Service Nomination 2019 – «Keine Lust auf Qual»
No animal wants to suffer pain. This is the message of the Tier im Recht 2019 campaign. It was dramatized in an eye-catching way, by putting a cat, a dog, a cow and a parrot in BDSM costumes. Of course, no animal was harmed in any way: all four visuals were created on a computer, using sophisticated CGI techniques.
Keine Lust auf Qual Customer Tier im Recht, Zurich Creative agency Ruf Lanz, Zurich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf CGI Carioca Studio/Visualeyes International AG, Zurich Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)
Almost every day, people end up in wheelchairs, through no fault of their own. Often, this is caused by the negligence and recklessness of other people. The image campaign portrayed five different people who are wheelchair-bound through no fault of their own, highlighting the fact that it could be any one of us.
Imagekampagne Customer Schweizer Paraplegiker Stiftung Creative agency Contexta AG Media agency Mediaschneider AG Design Contexta AG Text Contexta AG Image Marco Grob Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm),
Public Service Nomination 2019 – «Verkehrstafel-Typo»
“Changing to public transport is worthwhile” has long been the claim of VBZ’s advertising campaign. For one thing, anyone who switches to tram and bus in the city of Zurich is spared all the road signs you have to watch out for in the car. So, this time, the VBZ slogan was conveyed in a specially-developed, eye-catching road sign typeface.
Verkehrstafel-Typo Customer Verkehrsbetriebe Zürich VBZ Creative agency Ruf Lanz, Zurich Design Mario Moosbrugger (AD), Isabelle Hauser (AD), Markus Ruf (CD),
Danielle Lanz (CD) Text Markus Ruf Image editing Flaeck, Tobias Stierli Format F12 (268.5 x 128 cm)
Poster for jazz concert with the Samuel Blaser Quartet. The idea comes from the trombone, which is played by Samuel Blaser. A compelling visual element, the 3D effect of the bell of the trombone is visually confusing.
Samuel Blaser Quartet Customer bau 4, schaerholzbau ag, 6147 Altbüron Creative agency Niklaus Troxler, Bahnhofstrasse 22, 6130 Willisau Design Niklaus Troxler Format F4 (89.5 x 128 cm)
Culture Silver 2019 – «Jazz Festival Willisau 2019»
The poster depicts music and the energy of the jazz festival. It is designed to appeal both to the established jazz audience and, as a brilliant work of art, to a young audience. The poster is part of the identity of the festival, which is a mix of performance, merchandise, and adverts.
Jazz Festival Willisau Customer Jazz Festival Willisau Creative agency PANK (Paula Troxler + Kleon Medugorac) Design PANK (Paula Troxler + Kleon Medugorac) Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)
The Museum Haus Konstruktiv is in the heart of Zurich - just a few minutes’ walk from the business district and Zurich's Paradeplatz. Therefore, an image that alludes to their full electronic diaries reminds managers to take a break, and see some of the constructivist concrete art “on their doorstep”.
Terminkalender Customer Museum Haus Konstruktiv, Zurich Creative agency Ruf Lanz, Zurich Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Illustration Catherine Martin Format F200 (116.5 x 170 cm)
Broadway comedy by Neil Simon.
The once-successful Sonny Boys have been enemies for years, and avoid each other, but they still have to appear together. The tragi-comic story of a friendship.
Sonny Boys Customer TOBS Theater Orchester Biel Solothurn Creative agency Atelier Bundi AG, Boll Design Stephan Bundi Format F4 (89.5 x 128 cm)
Culture Nomination 2019 – «La Fille du régiment (Die Regimentstochter)»
Opera by Gaetano Donizetti
The foundling Marie in the French regiment and her lover
La Fille du Régiment (The Daughter of the Regiment) Customer TOBS Theater Orchester Biel Solothurn Creative agency Atelier Bundi AG, Boll Design Stephan Bundi Format F4 (89.5 x 128 cm)
Out of Home Innovations Gold 2019 – «Retard gagnant»
Due to much heavier traffic, lack of air traffic controllers, overcrowded airports, and strikes, aircraft delays accumulate the most at airports during the holiday period. Based on this truth, CANAL+ Switzerland has decided to take action by offering "Retard Gagnant", which transforms travellers' frustration into a pure moment of entertainment. The CANAL+ recipe to start your holiday off right.
Retard Gagnant Customer CANAL+ Switzerland Creative agency Havas Village Genève Media agency Havas Village Genève Design Thomas Lafourcade, Laura Cros Text Pascal Charvet Format ePanel (9:16), eBoard (16:9)
Out of Home Innovations Silver 2019 – «Protect and conserve all marine wildlife»
The Sea Shepherd Conservation Society is a non-profit organization committed to protecting and conserving marine life and the ecosystems of the oceans. Sea Shepherd recently established a presence in Switzerland, and is now running its first public campaign.
Protect and conserve all marine wildlife Customer Sea Shepherd Switzerland Creative agency Serviceplan Suisse AG Media agency Mediaplus AG Design Hanning Beland Text Jehmsei Keo Image Andy Schmid, Richard Barnden, Getty Images Format 2 x F200 (116.5 x 170 cm)
Out of Home Innovations Bronze 2019 – «Here comes the sun»
Even in cold and damp January, the sun hasn't gone away – it's just somewhere else. With a solar installation at Zurich main station, we remind winter-weary passers-by that the sun is just a few clicks away. An LED ball acts as the sun, while fans and projectors transform a cloth into the different skies of SWISS destinations.
Here comes the sun.
Customer SWISS Creative agency Publicis Zurich Media agency Mediaschneider AG Design Marvin Hugentobler, Michael Brauchli, Anatole Comte, Dominik Locher Text Patrick Suter Format Promotion
Out of Home Innovations Nomination 2019 – «Busgelenke werden fürs Jodlerfest zu Handorgeln»
The media is the message: Articulated bus hinges look remarkably similar to the the moving bellows on an accordion. As such, they can be used not only as an advertising medium, but also as a quirky component of the visual. Using the “Traffic Board” as well as social media, this approach achieved wide reach. The campaign was a resounding success.
Busgelenke werden fürs Jodlerfest zu Handorgeln Customer Jodlerfest Horw/Verkehrsbetriebe Luzern AG Creative agency Rocket GmbH, Neuweg 10, 6003 Lucerne Design Rocket GmbH Image Rocket GmbH Format TrafficBoard special implementation
Out of Home Innovations Nomination 2019 – «Renée Levy by Ramstein Optik»
During Art Basel, Ramstein Optik created 51 original paintings on canvas in public spaces, in partnership with artist Renée Levi. Within three days, all the posters had been torn down and stolen by art fans. At which point, new unique images were posted, on poster paper. The artist created new paintings on which she sprayed messages to the thief.
Renée Levi by Ramstein Optik Customer Ramstein Optik Creative agency Ramstein Optik Media agency Ramstein Optik Design Ramstein Optik Text Ramstein Optik Format F4 (89.5 x 128 cm)
Out of Home Innovations Nomination 2019 – «MYSTRATOSJUMP»
At Red Bull Media World at the Swiss Museum of Transport in Lucerne, visitors can use virtual reality, augmented reality and other technologies to experience the world of new media. But how do you let passers-by in Lucerne's city centre know that these exciting experiences even exist? The answer: by developing an interactive DOOH poster which, for five weeks, puts passers-by in the shoes of stratos jumper Felix Baumgartner. Using the latest iOS technology, a camera tracks the movements of people in front of the screen, while a digital mirror image puts them in a spacesuit. The whole thing ends with a cliffhanger: if you want the full VR stratos jump experience, complete with the initial leap, visit Red Bull Media World.
MyStratosJump Customer Red Bull Media World Creative agency Wunderman Thompson Switzerland AG Design An Le Kevin Zysset Text Julian Riegel Text Wunderman Thompson Switzerland AG Format ePanel (9:16)
Prepare for a hectic take-off. This summer CANAL+ is taking over your airport. Wherever you are located we have a specific message for you!
Airplane mode Customer CANAL+ Switzerland Creative agency Havas Village Genève Media agency Havas Village Genève Design Thomas Lafourcade, Laura Cros Text Pascal Charvet Format ePanel (9:16), eBoard (16:9)
Digital Out of Home Silver 2019 – «Innerschweizer Filmpreis»
Moving poster for the biennial Central Swiss Film Award.
Innerschweizer Filmpreis Customer Albert Koechlin Stiftung Creative agency Erich Brechbühl [Mixer] Design Erich Brechbühl Text Erich Brechbühl Format ePanel (9:16)
Digital Out of Home Bronze 2019 – «Antiquariats-Messe mit Staraufgebot»
The Zurich Antiquarian Book Fair was advertised with posters featuring minimalist-style bookshelves and a linear Helvetica typeface. With a touch of humour, the posters claimed that a number of famous personalities would also be attending the fair. Not in person, of course, but certainly in spirit – represented by their books.
Antiquariats-Messe mit Staraufgebot Customer Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz Creative agency Serviceplan Suisse AG Design Martin Spillmann, Rémy Steinmann Text Martin Spillmann Format eBoard (16:9)
Digital Out of Home Nomination 2019 – «CaroLa Kampagne»
With this campaign, the dealer wanted to make existing customers aware of the fact that they also specialize in car body parts and paintwork damage. And that, in the event of an accident, they are the first port of call. (Excl. spaces)
CaroLa campaign Customer BMW Zurich-Dielsdorf branch Creative agency Serviceplan Suisse AG Media agency Mediaschneider AG Design Nicolas Stark Text Günter Zumbach Format eBoard (16:9)
Digital Out of Home Nomination 2019 – «Social Media Swiss Cross»
In 2019, the Swiss people elected the National Council and the Council of States. Never before had candidates spent so much money on advertising on social networks. How does this influence the elections? This question was asked by communication magazine “persönlich”, which got people thinking with a really clever hybrid of the Swiss cross and the Facebook logo.
Social Media Swiss Cross Customer persönlich Verlag, Zurich Creative agency Ruf Lanz, Zurich Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Format eBoard (16:9)
In 2019, Groupe Mutuel presented CallDoc, a product that is still little-used. To change this, it is being turned into an experience. In three hyperrealistic videos, the campaign shows the “conversation” between doctor and patient. Simple, practical, confidential, and with a touch of humour – it’s like being there “live”. Its national media strategy is to distribute the videos online and as DOOH at stations.
CALLDOC Customer Groupe Mutuel Creative agency FRANZ&RENÉ AG Media agency Mediatonic Design FRANZ&RENÉ AG Text FRANZ&RENÉ AG Spot Pumpkin Film – Götz Hudelmaier Format ePanel (9:16)
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