The best Swiss poster of 2017
The “Social Contacts” campaign has been crowned Poster of the Year 2017 at the Swiss Poster Award ceremony. The expert jury presented a total of 28 nominations in six categories.
Encounters with others can cause fear and stress among people with autism. Therefore, they are dependent on understanding. That's the focus of the campaign by Autismus Forum Schweiz, realizing it with an impressive idea that is implemented with great attention to detail.
Soziale Kontakte Client Autismus Forum Schweiz, Adliswil Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Photo Illusion, Bangkok Format F12 (116,5×170 cm)
Commercial National Gold 2017 – «digitec Community Kampagne»
For this campaign, especially the product reviews on digitec.ch are important. The best, funniest and most absurd reviews from the community were illustrated with the corresponding products and staged in the usual style of the previous digitec campaigns.
digitec Community Kampagne Client digitec Digitec Galaxus AG (InHouse) Creative agency Digitec Galaxus AG (InHouse), Zürich Media agency Digitec Galaxus AG (InHouse), Zürich Design Digitec Galaxus AG (InHouse), Zürich Text Digitec Galaxus AG (InHouse), Zürich Photo Cathrin Schön Fokus Produkt Fotografie, Thomas Kunz (Digitec Galaxus AG (InHouse) Format F12 (268,5 × 128 cm), F4 (89,5 x 128 cm)
Commercial National Silver 2017 – «Mehr Buch fürs Geld»
Ex Libris operates the largest media online shop of Switzerland, with 6 million books at low prices. The poster campaign dramatized the message "more book for the money" by humorously extending well-known book titles. 7 visuals were used: from the children's book to the literary classic.
Mehr Buch fürs Geld Client Ex Libris, Dietikon Creative agency Ruf Lanz AG, Zürich Media agency the Generation Media AG, Zürich Design Dave Schellenberg (AD), Danielle Lanz (CD), Markus Ruf (CD) Text Markus Ruf Format F200 (116,5 x 170 cm)
Commercial National Bronze 2017 – «McDonald's App»
At the end of 2016, McDonald's Switzerland launched the first app, and because McDonald's products have an almost iconic recognition value, we simply turned them into app icons - the key visuals of the campaign. That visually reduces the message to a maximum and makes it perfect for the poster medium.
McDonald's App Client McDonald's Suisse Restaurants Sàrl, Crissier Creative agency TBWA\Zürich, Zürich Media agency OMD Schweiz AG, Zürich Design Bruce Roberts, Michel Kissling, Gaston Filippo Text Manuel Wenzel, David Voges Illustration analog/digital 3d visuals & animation Format F12 (268,5 x 128 cm)
Commercial National Nomination 2017 – «Galaxus Polit»
Before any election or vote, the parties are shouting their slogans in our faces with wishy-washy advertising brochures and intrusive posters. But if politics is constantly advertising badly, one day advertising will take revenge with bad politics. That's how good advertising works. Or bad politics.
Galaxus Polit Client Galaxus, Zürich Creative agency Digitec Galaxus AG (InHouse), Zürich Media agency Digitec Galaxus AG (InHouse), Zürich Design Digitec Galaxus AG (InHouse), Zürich Text Rainer Brenner Illustration Oculus Illustration Format F4 (89.5 x 128 cm)
Commercial National Nomination 2017 – «LOVE FASHION»
Those who love their own product will also be loved. With the corporate claim "LOVE NAVYBOOT", Navyboot stages the love of quality, fashion, design and imagination. A brand promise from the heart.
LOVE FASHION Client NAVYBOOT AG, Zürich Creative agency ViznerBorel, Zürich Media agency NAVYBOOT AG, Zürich Design Hanna Zimmermann, Guillaume Borel Text Guillaume Borel Photo Armin Zogbaum Format F200 (116,5 x 170 cm)
The new Langstrasse Hiltl also wanted to offer job opportunities to people with an unconventional CV. Thus, the seven visuals came along accordingly unusual. This was a success: There were numerous applications, and 10 people found a job at the Hiltl.
Benachteiligte bevorzugt Client Hiltl AG, Zürich Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf, Linda Egloff, Andreas Hornung Format F200 (116,5 x 170 cm)
As a liberal author magazine, the Schweizer Monat stands for a differentiated journalism and offers a new perspective on current issues. In its new campaign it demonstrates this fact by recognizing a new perspective on contemporary discourses in relevant terms. All that's required is a fresh look at the word.
SCHWEIZER MONAT – BACKWORDS Client SMH Verlag AG – Schweizer Monat, Zürich Creative agency Havas AG, Zürich Design Frank Bodin (CEO), Patrick Beeli (CD), Michael Kathe (CD), Priska Meyer (AD) Text Mathias Bart, Silja Rast Format F12 (268,5 x 128 cm)
Commercial Regional Bronze 2017 – «Letztlich steckt in jedem ein Vegetarier»
Hiltl in Zürich is the most famous vegetarian restaurant in Switzerland. On the basis of different carnivores and their natural prey it has been shown with a wink: In the end, there's a vegetarian in all of us. Until today, eight visuals have been illustrated affectionately.
Letztlich steckt in jedem ein Vegetarier Client Hiltl AG, Zürich Creative agency Ruf Lanz AG, Zürich Design Markus Ruf (CD), Isabelle Hauser (AD) Text Markus Ruf, Thomas Schöb Illustration Catherine Martin, Laura Hofer Format F12 (268,5 x 128 cm)
Hiltl opened a restaurant in the red light district of Zürich in September 2017: the Langstrasse Hiltl. The launch campaign consisted of four visuals and sensually showed that there are now also vegetarian delights along Langstrasse.
Vegetarische Sinnesfreuden Client Hiltl AG, Zürich Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf, Linda Egloff Format F12 (268,5 x 128 cm)
Among other things, the prices of Edelweiss long-distance flights include the free transport of sport equipment. To dramatize this benefit, we used a typographic twist: Sporting goods - such as a golf bag - have been incorporated into the destination names.
Alles drin Client Edelweiss Air AG, Zürich Creative agency thjnk Zürich AG, Zürich Media agency Ace2Ace outdoor media ag, Cham Design Pablo Schencke Text Alexander Jaggy Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
An alarm equipment is hardly the stuff for an attractive visual. Even less if it's a whole system. Where illustration is not an option, text intrudes. Especially because there's no lack of good arguments. So what else makes more sense than a classic headline campaign? Exactly.
Schnappt zu Client Anliker Alaram AG, Zürich Creative agency Marti Communications AG, Zürich Media agency Marti Communications AG, Zürich Design Philip Meier Text Stefan Beck Format F12 (268,5 x 128 cm)
Commercial Regional Nomination 2017 – «The fine Art of Drinking»
Al Mulinetto is a traditional winery high above the Lago Maggiore in the canton of Ticino. The hiqh-quality and limited products are advertised with an artistic poster series under the campain slogan "The fine art of Drinking".
The fine Art of Drinking Client Al Mulinetto, Gordola Creative agency Process AG, Zürich Design Fabian Bertschinger Format F4 (89,5 x 128 cm)
Also in 2017, Sunrise has the best mobile network in Switzerland. To show this, we used app icons that have a letter as icon design. Arranged as on a mobile screen, these icons then form words that exactly say what you need the fastest network for.
Icons Client Sunrise Communications AG, Zürich Creative agency TBWA\Zürich, Zürich Media agency mediatonic sa, Genève Design Bruce Roberts Text Manuel Wenzel Format F200 (116,5 x 170 cm)
Encounters with others can cause fear and stress among people with autism. Therefore, they are dependent on understanding. That's the focus of the campaign by Autismus Forum Schweiz, realizing it with an impressive idea that is implemented with great attention to detail.
Soziale Kontakte Client Autismus Forum Schweiz, Adliswil Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Photo Illusion, Bangkok Format F12 (116,5×170 cm)
Not being able to breathe is a frightening feeling. Over one million people in Switzerland know this because they suffer from respiratory distress, e.g. asthma, COPD or sleep apnea. To show that they are not left alone with their needs, the lung league improves their quality of life.
KEINE LUFT Client Lungenliga Schweiz, Bern Creative agency Spinas Civil Voices, Zürich Design Miriam Fischer Text Matthias Freuler, Susi Kammergruber Photo Garrigosa Studios, Barcelona Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), F24 (268,5 x 256 cm)
In the city of Zürich, the VBZ is positioned as a smart alternative to the private transport since 2002. The latest visual of the multiple award-winning campaign shows by means of a model kit that cars have always been demanding much time, patience and nerves…
Modellauto-Bausatz Client Verkehrsbetriebe der Stadt Zürich VBZ, Zürich Creative agency Ruf Lanz AG, Zürich Design Markus Ruf (CD), Danielle Lanz (CD), Isabelle Hauser (AD), Grit Wolany (AD) Text Markus Ruf Photo Rico Rosenberger Format F200 (116,5 x 170 cm), BigPoster
Falling accidents are the most common cause of accidents in Switzerland. During the winter months there are more accidents than in the summer months. That's why Suva reminded with this striking poster to wear shoes with non-slip profile.
Profilsohle Client Suva, Luzern Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Photo Tobias Stierli, Simone Vogel Format F12 (268,5 x 128 cm)
October 9th 2017 was the 50th anniversary Che Guevara's death - with accordingly high media response. On this occasion it was recalled that animals can't fight for their rights themselves. That's why "Tier im Recht" does it for them.
Che Guevara Client Tier im Recht (TIR), Zürich Creative agency Ruf Lanz AG, Zürich Design Isabelle Hauser (AD), Laura Hofer (Grafik), Markus Ruf (CD), Danielle Lanz (CD) Text Markus Ruf Format F200 (116,5 x 170 cm)
For the promotion of the SRF highlight critical aspects of the major project have been underlined in the campaign: the mysterious worm disease, the tension with foreign workers, the risky use of dynamite in the tunnel construction and the numerous miners who lost their lives in the Gotthard massif.
Gotthard Client Schweizer Radio und Fernsehen, Zürich Creative agency thjnk Zürich AG, Zürich Design Pablo Schencke Text Alexander Jaggy Photo Tobias Saul Format F24 (268,5 x 256 cm)
Play by Ferdinand von Schirach. A terrorist kidnaps an airliner with the intention of crashing it at a fully occupied arena. A military pilot faces the decision of shooting down the passenger plane at the last second or to additionally sacrifice the people at the stadium.
Terror Client TOBS Theater Orchester Biel Solothurn, Biel Creative agency Atelier Bundi AG, Boll Design Stephan Bundi Format F4 (89,5 x 128 cm)
Play by Benjamin Lauterbach. As a cultural ambassador, the Chinese visits a family in Berlin. The cultural differences impede communication, not least because of different eating habits; Spreewald pickles are repeatedly offered to the Chinese.
Der Chinese Client TOBS Theater Orchester Biel Solothurn Creative agency Atelier Bundi AG Design Stephan Bundi Format F4 (89,5×128 cm)
"Is this still a Swiss movie?" The visual has been developed treating this question. The answer: There is no typical Swiss movie. The genre is defined by variety and overlapping boundaries. Our visual picks up on that and lets collide diverse forms of expression.
52. Solothurner Filmtage Client Solothurner Filmtage, Solothurn Design Raffinerie, Zürich Format F4 (89,5 x 128 cm)
Poster for the exhibition of Stefan Sagmeister on the subject of "Happiness" at the Museum für Gestaltung, Zürich.
The Happy Show
Client Musem für Gestaltung Zürich, Zürich Creative agency Erich Brechbühl [Mixer], Luzern Design Erich Brechbühl Format F4 (89,5×128 cm)
Culture Nomination 2017 – «New Stuff – Neue Stoffe. Gestalten mit Technischen Textilien»
Exhibition poster for our corporate design client "Textilmuseum St. Gallen". The exhibition focuses on high-tech textiles. In addition to the exhibition graphic we have implemented all necessary means of communication. Printing technology (reflector screen printing) and structure of the visual reflect the attitude and materials of the exhibition.
New Stuff – Neue Stoffe. Gestalten mit Technischen Textilien Client Textilmuseum St. Gallen, St. Gallen Creative agency Büro Sequenz, St. Gallen Media agency Büro Sequenz, St. Gallen Design Sascha Tittmann (AD), Niklaus Knecht (Grafik), Jürg Waidelich (Beratung) Text Silvia Gross Format F4 (89,5×128 cm)
Poster for the newly launched film prize of Centeral Switzerland.
Innerschweizer Filmpreis Client Albert Koechlin Stiftung, Luzern Creative agency Erich Brechbühl [Mixer], Luzern Design Erich Brechbühl Format F4 (89,5×128 cm)
All flights operated by Edelweiss are direct flights. To underline this travel benefit, thjnk Zürich has written the destination names seamlessly over two poster sites. The red posters have been glued as usual, the destinations later attached with white adhesive letters.
Edelweiss Nonstop Client Edelweiss Air AG, Zürich Creative agency thjnk Zürich AG, Zürich Media agency Ace2Ace outdoor media ag, Cham Design Pablo Schencke Text Alexander Jaggy Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)
Digital Out of Home Gold 2017 – «Ja zu einem lebendigen Inseli»
Campaign for the urban initiative against coach parkings adjacent to the popular Inseli park on the lakeside next to the KKL.
Ja zu einem lebendigen Inseli Client JUSO Stadt Luzern, Luzern Creative agency Erich Brechbühl [Mixer], Luzern Design Erich Brechbühl Spot Josh Schaub Format ePanel (1080 x 1920 Pixel)
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